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Optimo: The AFAS Profit Powerhouse
How a Dutch consultancy scaled to $37M by mastering one platform
In the crowded world of enterprise software, Optimo isn't trying to be everything to everyone—they're betting their entire business on AFAS Profit. This isn't a generalist IT shop; it's a hyper-specialized AFAS partner that has turned deep expertise into a $37.6M revenue engine.
"Specialization beats breadth every time. Optimo proves that being the best at one thing is more valuable than being good at everything."
The AFAS Obsession
Optimo's 236 employees aren't generalist consultants—they're AFAS vakspecialisten. Every service line, from consultancy to payroll outsourcing, revolves around optimizing processes within AFAS Profit. This laser focus creates a moat: clients don't hire Optimo for IT advice, they hire them for AFAS mastery.
Traffic That Matters
With 3,724 monthly visits, Optimo's traffic volume seems modest until you analyze the quality. 43% comes directly to optimo.nl, indicating strong brand recall. Another 43% arrives via organic search, dominated by high-intent keywords like 'afas' (34,050 monthly searches) and 'optimo' (9,920). This isn't vanity traffic—it's prospects actively seeking AFAS specialists.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap for stability, Tailwind CSS for modern UI, and Vite for build optimization. They're not chasing bleeding-edge frameworks; they're using proven tools that deliver value. The presence of RSS and Twitter Cards suggests they're thinking about content distribution, while Google Analytics tracks what actually matters.
- Deep vertical integration: Every service touches AFAS Profit
- Revenue per employee: ~$159,000—healthy for a consultancy
- Geographic focus: 100% Netherlands, avoiding dilution
- Brand dominance: 'optimo' captures 9,920 monthly searches
- Multi-channel presence: YouTube, LinkedIn, Instagram for different audiences
The Power of Strategic Focus
Optimo's $37M valuation proves that in B2B services, depth beats width. They're not competing with Accenture—they're owning a niche that Accenture can't touch.
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AFAS Partner | Specialist in AFAS Profit - Optimo
Optimo is AFAS partner en specialist in het optimaliseren van processen in AFAS Profit met AFAS Consultancy, Outsourcing en Detachering.
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About optimo.nl
Optimo is AFAS partner en specialist in het optimaliseren van processen in AFAS Profit met AFAS Consultancy, Outsourcing en Detachering.
Company Overview
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Technology Stack
optimo.nl uses 16 technologies across their website including HSTS, PHP, WordPress, and more.
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Traffic & Audience
optimo.nl receives approximately 3.7K monthly visitors and ranks #4,712,381 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:28 on the site.
The majority of optimo.nl's traffic comes from .
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