In a crowded restaurant tech landscape, eatatpazani.com isn't trying to be the next Uber Eats. It's a focused, high-margin play that leverages a bizarrely specific keyword strategy to drive a $300K revenue business with just 4 employees.

"They aren't competing for 'pizza' or 'Indian food'—they own 'biriyani and pizza'."

The traffic distribution tells a story of brand strength and local dominance. With 40% direct traffic and 35% organic, the brand has achieved a level of recognition where customers type the URL directly. The 'undefined' country data (69.3% share) is a glaring data gap, likely pointing to a localized market or a tracking implementation issue that obscures their true geographic footprint.

• Revenue-per-employee is exceptionally high (~$75K), indicating a lean, automated operation.
• The 'Biriyani and Pizza' keyword is a masterclass in niche targeting—low competition, high intent.
• Heavy tech stack implies a founder-led engineering approach, prioritizing future scalability.