ebookers.com
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ebookers.com: The 1.4-Star Travel Paradox
How a legacy travel site with 11,658 angry reviews still commands $46M in revenue
In the brutal arena of online travel, ebookers.com operates as a fascinating paradox: a revenue-generating machine that has seemingly abandoned user experience. With a Trustpilot score of 1.4/5 from over 11,000 reviews, it represents the ultimate 'cash cow' mentality in a market demanding innovation.
"They're not building a travel community; they're harvesting legacy traffic for quarterly earnings."
The Silent Majority of Traffic
ebookers.com receives 15,134 monthly visits, with 35% being direct traffic—users typing the URL directly. This isn't a growth story; it's a retention story. The 50% organic search traffic suggests they still rank for 'ebookers' (13,330 monthly searches), but the lack of branded keywords in the top 5 indicates they're not capturing new audiences. The 1.8M global rank places them firmly in the 'zombie' category: alive enough to generate revenue, dead enough to matter in the market.
The Tech Stack Paradox
Their tech stack—Tailwind CSS, Bootstrap, PWA, and Datadog RUM—reveals a telling contradiction. They're using modern frameworks (Tailwind, PWA) to deliver an archaic experience. Datadog RUM (Real User Monitoring) suggests they're tracking performance, yet the 1.4-star rating proves they're not acting on the data. It's like installing a speedometer in a car with no engine.
Deepak Ahuja, Manager of Air Operations, leads a team of 165 employees generating $45.9M in revenue. That's approximately $278,000 per employee—a strong efficiency ratio that explains why they haven't shut down. But efficiency isn't growth. The undefined geography data (32.6%, 28.2%, etc.) suggests either tracking failures or a deliberately obscured market focus, likely serving a specific regional niche that tolerates the poor experience.
- Traffic is stagnant: 15K monthly visits isn't scaling
- Brand loyalty is eroding: 11K+ negative reviews signal systemic issues
- Revenue efficiency masks product decay: $278K/employee is a legacy metric
- Modern tech, archaic UX: PWA potential wasted on a broken interface
The Zombie Travel Giant
ebookers.com is a case study in milking a dying brand. For founders and investors: this is what happens when you stop innovating and start extracting. The $46M revenue is a mirage—it's the last gasp of a brand that forgot to evolve.
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Reviews (20)
Great service
Easy to book and more choice of hotels and flights than other travel agents. Had a problem printing my ATOL certificate but they went out of their way to solve the problem. Customer service was excellent
Managed to book the flight quickly
Managed to book the flight quickly, though slightly higher then other websites
NEVER again!
I have used ebookers for many years but will NEVER use it again. In fact I just deleted the app from my phone. It's a real scam. Tickets are cheaper most of the times but there's absolutely no customer service. Impossible to change or cancel a ticket. The app has not been working for three days (I need to change a ticket and keep getting the message "Sorry, we're having a problem on our end. Please try your search again later."). The same message for the last THREE DAYS. Do not use ebookers if you can help it. Definitely worth spending a little bit more and being able to talk to human beings when you need help. I'm disgusted by their customer service.
⚠️ DO NOT BOOK WITH EBOOKERS – THEY ABANDON YOU! ⚠️
I am writing this as a strong warning to all travelers: NEVER book with Ebookers! They are not a real travel agency—they are online scammers who take your money and then ignore you when you need help. We booked a round-trip flight with Air China through Ebookers. Our return flight was canceled by the airline. Ebookers sent an email pushing us to cancel instead of rebooking us. We have been trying to contact them for hours via chat and email, and they are completely ignoring us. No solution, no rebooking, no response. They take your money, and when things go wrong, they disappear. Customer service is useless. They just leave you waiting. You are on your own if a flight gets canceled. They won’t help! The only real alternative: Book directly with the airline.
Unexpected charges
After booking return conecting flighs from Brussels to Dublin which weren't cheaper, I returned from the funeral to find an extra 89.89 euro payment. This was not clear at the time of booking. Please be alert. ( Ebookers ) .
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Technology Stack
ebookers.com uses 4 technologies across their website including Datadog RUM, PWA, Bootstrap, Tailwind CSS.
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Traffic & Audience
ebookers.com receives approximately 15.1K monthly visitors and ranks #1,831,875 globally. The website has a bounce rate of 70% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:12 on the site.
The majority of ebookers.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ebookers.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ebookers.com directly at https://ebookers.com.