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AdelFi: The Quiet $51M Christian Fintech
A values-based banking giant with zero public traffic data
In a world obsessed with viral growth, AdelFi (formerly ECCU) operates in silence, generating $51.7M in revenue with a team of 224 without a single tracked monthly visit. This isn't a bug—it's a feature of their hyper-niche, values-based banking model.
"They've built a $51M financial institution with a digital footprint so small it's invisible to standard analytics tools."
The Invisible Audience
AdelFi's traffic data is a black hole—literally zero tracked visits. This suggests a hyper-loyal, offline-first community that doesn't rely on SEO or paid ads. Their social presence (Twitter, YouTube, Facebook, Instagram) exists but shows minimal engagement, reinforcing that their growth happens through trusted networks, not viral content. For founders: this is proof that niche markets can scale without digital noise.
The Rebrand Strategy
The shift from ECCU to AdelFi signals a strategic pivot from traditional credit union branding to a modern fintech identity. With a tech stack including Tailwind CSS, PWA capabilities, and Lazy Loading, they're building for mobile-first users. Yet, they maintain the trust of a legacy institution—224 employees and $51M revenue speak to stability in a volatile fintech landscape.
The Trustpilot rating of 3.7/5 with just one review is telling. It's not a volume play; it's a depth play. Their team structure reveals a focus on relationships (Senior Relationships Manager, Member Experience Manager) over scale. This is banking built on human connection, not algorithms.
- Zero public traffic metrics = a community that doesn't need Google
- $51M revenue with 224 employees = ~$230K revenue per employee
- Tech stack suggests modernization without abandoning legacy trust
- Social profiles exist but aren't the growth engine
The Silent Giant of Christian Fintech
AdelFi proves that in a niche market, revenue doesn't need visibility—just trust.
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https://www.adelfibanking.com/images/og-image.png
Meta Tags
AdelFi | Christian Financial Services | Values Based Banking
AdelFi offers better banking with a higher purpose. Online banking, savings, checking accounts, credit cards, & loans that align with your Christian values
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Evangelical Christian Credit Union (ECCU)
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Reviews (1)
just amazing!
brothers together. best bank Ive ever used instead of wells fargo donating to some unholy companies and patreons.
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About eccu.org
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Technology Stack
eccu.org uses 24 technologies across their website including AccessiBe, Google Maps, YouTube Embed, and more.
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AccessiBe
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Google Maps
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YouTube Embed
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Font Awesome, Google Fonts
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PHP
CDN
jsDelivr
Traffic & Audience
eccu.org receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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