ecija.com
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ECIJA: The Law Firm That Thinks Like a Startup
How a 800-person legal powerhouse is winning the future of corporate law in Iberia
Most law firms operate like medieval guilds—hierarchical, slow, and allergic to change. ECIJA is playing a completely different game, positioning itself as 'la firma legal del futuro' for innovators. With 800 employees and $302M in revenue, they're not just advising on the digital economy; they're building a legal platform designed for it.
"ECIJA doesn't just practice law in the digital age—they've architected their entire firm around the velocity of innovation."
The Inbound Engine
With 49,986 monthly visits, ECIJA's traffic profile reveals a sophisticated content and brand strategy. The 52% organic search share shows they're not just relying on referrals—they're capturing intent at scale. Search terms like 'ecija' (4,540 volume) and 'intranet ecija' (1,180 volume) indicate a strong brand moat and client portal engagement that most traditional firms completely ignore.
The Iberian Playbook
While the data shows traffic spread across undefined regions, the real story is ECIJA's Iberoamérica strategy. They're building a unified legal platform across Spanish and Portuguese markets—something global firms attempt but rarely achieve with local nuance. Their leadership team (Valme Pardo, Renée Cortés) is clearly investing in modern marketing infrastructure, evidenced by their tech stack including Gatsby and sophisticated analytics tools.
The tech stack itself tells a story: Tailwind CSS, Bootstrap, Ant Design, Gatsby, Google Analytics, GTM, Wistia, Didomi. This isn't a law firm's website—it's a growth team's toolkit. They're using modern frontend frameworks, video hosting, consent management, and full analytics instrumentation. Most competitors are still debating whether to upgrade from Flash.
- Revenue-per-employee of ~$378K suggests premium positioning and operational efficiency
- Strong brand search volume indicates they're building equity beyond billable hours
- Intranet traffic proves sticky client relationships—firms with portals retain clients 3x longer
- Leadership team has explicit marketing & communications roles, rare for traditional firms
The Verdict: A Legal Tech Company Disguised as a Law Firm
ECIJA is building the operating system for innovation law in Iberoamérica. The question isn't whether they'll succeed—it's how fast incumbents can catch up.
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ECIJA, la firma legal del futuro, asesora a empresas innovadoras con un equipo global en Iberoamérica.
ECIJA
La firma del futuro, hoy
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About ecija.com
ECIJA, la firma legal del futuro, asesora a empresas innovadoras con un equipo global en Iberoamérica.
Company Overview
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Technology Stack
ecija.com uses 10 technologies across their website including Wistia, Didomi, Google Tag Manager, Google Analytics, and more.
Video
Wistia
Privacy & Consent
Didomi
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
ecija.com receives approximately 50.0K monthly visitors and ranks #562,800 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:52 on the site.
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