ecobee.com
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Ecobee: The Smart Home's Silent Giant
How a 636-person team built a $197M smart home empire on thermostats
While everyone chases AI hype and smart speakers, ecobee quietly built a $197M smart home empire by making the thermostat the brain of the house. Now with 636 employees and 1.7M monthly visitors, they're proving that boring hardware, done exceptionally well, beats flashy gadgets every time.
"Ecobee isn't selling gadgets—they're selling peace of mind, one degree at a time."
The Traffic Paradox
Here's what's fascinating: 68% of ecobee's traffic is direct. That's not a typo—two-thirds of visitors type 'ecobee.com' directly into their browser. This signals something rare: brand loyalty in a commodity market. People don't Google 'smart thermostat' and compare options—they already know they want ecobee. Yet only 28% comes from organic search, suggesting they've cracked the code on retention over acquisition.
The Trustpilot Problem
With a 1.6/5 rating on Trustpilot from just 39 reviews, ecobee faces a curious disconnect. Either their customer support is genuinely failing (plausible for hardware companies), or they're not actively managing their reputation. For a company of their size, 39 reviews is suspiciously low—suggesting either apathy or a deliberate focus elsewhere. The real story? Their actual customers are too busy saving energy to write reviews.
The keyword data reveals their playbook: 'ecobee' (56K searches) beats 'ecobee thermostat' (14K) by 4x. This isn't a thermostat company—this is a brand. When people search for the category, they search for ecobee first, then discover it's a thermostat second. That's category ownership.
- Direct traffic dominance (68%) signals rare brand loyalty in hardware
- Keyword moat: 'ecobee' outperforms category searches 4:1
- Bootstrap mentality: $149M funding vs $197M revenue shows capital efficiency
- Leadership depth: 5+ senior execs with manufacturing, software, and data science expertise
The Unsexy Billion-Dollar Playbook
Ecobee proves that in hardware, boring beats brilliant. While others chase AI assistants, they're making thermostats that actually save you money—and that's why they'll win.
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Smart Thermostats & Smart Home Devices | ecobee
ecobee designs intelligent thermostats, cameras, and sensors that work better together to improve everyday life.
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Reviews (20)
I've had this Ecobee 3 for awhile now
I've had this Ecobee 3 for awhile now, all of a sudden it's reboots and calibrates 10x a day so now its not energy efficient cause it keeps turning on and off, no codesnare coming up on the furnace, I'm out of warranty now since it's a 3yr and they won't send a PEK cable unless I take pictures to show I've switch cables around all I'm looking for is a product like my old Honeywell that lasted 15+yrs with no issues to move to Ecobee that started with issues for after how many years, shame on this product
Not impressed with the Ecobee 3 lite thermostat
I don't like my ecobee 3 lite thermostat. I can't seem to get it to stop going lower than what I have set it to. It drives me nuts, and is using more electricity at the same time. I have tried over and over to set the temperature where I want it. How can it continue to go lower than what is comfortable for me? I thought it was supposed to be smart? The guy who installed it, convinced me that I would love it. He could not be more wrong!
Ecobee - Poor customer support
Trying to contact ecobee support and very frustrating as need help now not after day or few days later Got an email response but seems DO NOT areas details and send standard response Unbelievable
Ecobee’s support was easy to get a hold…
Ecobee’s support was easy to get a hold of the first time I contacted them. But the second time has been abysmal. Calling during normal operating hours “too busy for your call, please hang up and try again” instead of leaving me on hold… what a joke. Their chat system lets you be on hold but it takes a long time to get to an agent.
This thermostat is easily one of the…
This thermostat is easily one of the worst products I’ve ever purchased. The temperature reading is consistently off by 4–5°, the humidity sensor is wildly inaccurate, and the motion detection on the remote sensors barely functions. On top of that, the system logic is deeply flawed, occasionally turning the air conditioner on even when it’s 10° outside. I contacted ecobee support and confirmed the installation was correct, which only makes the issues more frustrating. When a product performs this poorly, it feels less like a defect and more like an insult to the customer. It appears the situation has become bad enough that this thermostat has been removed from Amazon, leaving me unable to post a review there. Consider this review instead.
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About ecobee.com
ecobee designs intelligent thermostats, cameras, and sensors that work better together to improve everyday life.
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ecobee.com uses 14 technologies across their website including HSTS, Sentry, Contentful, and more.
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Affirm
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Traffic & Audience
ecobee.com receives approximately 1.8M monthly visitors and ranks #25,332 globally. The website has a bounce rate of 30% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 2:17 on the site.
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This page provides publicly available information about ecobee.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ecobee.com directly at https://ecobee.com.