econic.co
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Econic: The Boutique Firm Disrupting Corporate Innovation
A 17-person team generating $2.2M by selling 'work for good' to enterprises.
In a saturated market of consulting giants, Econic is betting that small, agile teams can solve big organizational problems. They aren't selling software; they are selling the operating system for innovation itself.
"They don't just advise on culture; they engineer the environment where innovation actually happens."
The Efficiency Paradox
Econic operates with a remarkable revenue-per-employee ratio of approximately $129k. For a consulting firm without external funding, this signals a high-margin, boutique model. Their low global rank (#7.3M) and modest traffic (2k visits) reveal a secret most consultants hide: they don't need a massive inbound funnel. Their growth is driven by referrals and deep partnerships, not SEO volume.
The 'Work for Good' Philosophy
Led by Managing Director Josh Berry, Econic explicitly frames their mission as 'evolving work for good.' This isn't just corporate jargon; it's a strategic differentiator. By focusing on organizational culture and leadership alongside innovation, they target the human friction points that stall transformation. Their team of consultants, including leadership coaches like Nicole Shephard, operates as a unified group rather than a loose network, ensuring consistent delivery.
Their traffic data tells a story of a highly targeted audience. With 940 monthly searches for the brand name alone and high-value keywords like 'econic partners' (1,120 volume) and 'econic creatives' (380 volume), they have captured a specific niche. The 'undefined' country traffic (82.7%) suggests a US-centric client base where brand recognition is strong enough to drive direct navigation (31% of traffic).
- Niche Dominance: They own the 'Econic' search term, indicating strong brand recall.
- Tech Stack: Uses modern tools like Tailwind CSS and Ant Design, signaling a design-first approach even in their digital presence.
- Social Footprint: Active on LinkedIn, Twitter, and Instagram—unusual for a firm of this size, indicating a strong focus on employer branding and thought leadership.
The Boutique Advantage
Econic proves that in the age of AI and automation, human-centric consulting remains a high-value, defensible business model—if you can keep the team small and the impact massive.
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Econic
Econic is evolving work for good. We are an innovation, leadership, and organizational culture consulting group. Econic offers organization workshops, sprints, programs and coaching. We create environments where innovation thrives, elevate leadership skills, and unlock potential within team culture.
Econic is evolving work for good. We are an innovation, leadership, and organizational culture consulting group. Econic offers organization workshops, sprints, programs and coaching. We create environments where innovation thrives, elevate leadership skills, and unlock potential within team culture.
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About econic.co
Econic is evolving work for good. We are an innovation, leadership, and organizational culture consulting group. Econic offers organization workshops, sprints, programs and coaching. We create environments where innovation thrives, elevate leadership skills, and unlock potential within team culture.
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econic.co uses 13 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Squarespace, and more.
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econic.co receives approximately 2.0K monthly visitors and ranks #7,344,113 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:33 on the site.
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