ecountybank.com
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Countybank: The Local Banking Giant You've Never Heard Of
A $33M regional player quietly dominating the South Carolina market
In a world of faceless mega-banks, Countybank is an anomaly: a 90-year-old, 144-employee institution generating $33.3M in revenue by staying aggressively local. While competitors chase scale, Countybank proves depth beats breadth.
"67% of traffic comes directly to ecountybank.com—this isn't discovery, it's destination banking."
The Hyper-Local Flywheel
Countybank's traffic breakdown reveals a telling pattern: 67% direct, only 30% organic. This isn't a bank fighting for keywords—it's a bank that owns its market. When customers search 'sc bank' (4,460 monthly searches) or 'sc login' (3,570), they're not browsing. They're already Countybank customers returning to their primary financial hub. The 30% organic slice is just acquisition icing on a retention cake.
The Keyword Paradox
The search data reveals a fascinating tension: they rank for 'auto loan' (11,980 monthly searches) but their brand search ('countybank') only gets 500. This suggests they're capturing transactional intent beyond their core market while their loyal base is so embedded they don't need to search. The 'Brandon Calhoun, County Bank, Greenwood SC' query (370 monthly searches) shows they're banking on personal relationships, not digital reach.
Their tech stack tells the story of a pragmatic operator: jQuery, Bootstrap, and Tailwind CSS for frontend—solid but not cutting-edge. Google Analytics and Mixpanel for tracking, Cloudflare for security. This isn't a digital-first disruptor; it's a traditional bank that built a functional digital layer without over-engineering. The absence of modern frameworks suggests they prioritize stability over innovation—a risk-averse stance that aligns with their conservative growth model.
- 144 employees generating $231K revenue per employee—efficient but not scaling
- Presence in 5 SC cities (Anderson, Greenville, Greenwood, Simpsonville, Greer) creates geographic density
- Social profiles across YouTube, Facebook, LinkedIn, and Instagram show multi-channel engagement
- Mortgage-specific subdomain indicates vertical specialization in home lending
The Anti-Scale Playbook
Countybank proves that in banking, geography > growth, and retention > reach. Their $33M revenue from 144 people in South Carolina is a blueprint for profitable regional dominance that fintechs can't replicate.
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Meta Tags
Banks in Greenville SC, Anderson, & Upstate SC | Countybank
Countybank has been operating locally since 1933 with banks in Anderson, Greenville, Greenwood, Simpsonville, & Greer SC. See the difference a local bank makes.
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About ecountybank.com
Countybank has been operating locally since 1933 with banks in Anderson, Greenville, Greenwood, Simpsonville, & Greer SC. See the difference a local bank makes.
Company Overview
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Technology Stack
ecountybank.com uses 14 technologies across their website including AudioEye, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
AudioEye
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Advertising
Facebook Pixel
Analytics & Marketing
Mixpanel, Google Tag Manager, Google Analytics
Traffic & Audience
ecountybank.com receives approximately 31.0K monthly visitors and ranks #767,770 globally. The website has a bounce rate of 24% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 1:43 on the site.
The majority of ecountybank.com's traffic comes from .
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This page provides publicly available information about ecountybank.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ecountybank.com directly at https://ecountybank.com.