While Silicon Valley chases the next AI hype cycle, EdCast has been building a $56M revenue machine in corporate learning—powered by a staggering 61% direct traffic that reveals deep enterprise stickiness.

"When 61% of traffic comes directly, you're not building a product—you're building a habit."

The leadership team—Vick Mehta (VP Solution Architecture), Sanjeev Singh (Director Analytics), Manoj K. (Senior Director Business Development)—reads like a services-first playbook. They're not building for consumers; they're architecting for procurement cycles. The $107.3M funding suggests they're still in growth mode, but the revenue-to-employee ratio ($178K/employee) indicates efficiency over blitzscaling.

• Direct traffic dominance signals enterprise stickiness, not brand awareness
• Top keywords are login portals, not marketing terms—product as moat
• Only 2 technologies detected (AWS CloudFront, AWS) suggests monolithic architecture
• 315 employees for $56M revenue = high leverage, likely heavy on services