whatfix.com
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WhatFix: The WalkMe Killer?
A $243M revenue digital adoption platform challenging the incumbent's throne.
In the crowded $15B digital adoption platform (DAP) market, one Indian-born challenger is quietly eating the lunch of the industry giant WalkMe. WhatFix isn't just another onboarding tool—it's an aggressive, code-first alternative that is winning over enterprises with a 1,216-strong army of engineers.
"WhatFix proves that in the enterprise SaaS war, being the best engineer beats being the best marketer."
The Traffic Paradox
Despite a modest 314K monthly visits, WhatFix dominates where it matters: search intent. The data reveals a fascinating dynamic—'WalkMe' (12.3K volume) is searched more frequently than 'WhatFix' (10.2K). This isn't a weakness; it's a strategic battleground. They are actively stealing the incumbent's brand awareness, turning WalkMe's own search volume into their lead generation funnel.
The Founder's DNA
Led by Khadim Batti and Vara Kumar, WhatFix is a product-led engineering culture rather than a sales-led machine. With a massive R&D focus (evident in their Head of R&D being a co-founder), they've built a stack that favors developers—leveraging Lottie for animations and robust JS frameworks—rather than just marketers. This technical depth is their moat against lighter, no-code competitors.
The company's keyword strategy reveals their global ambition. While 'whatfix careers' indicates a growing hiring engine, international terms like 'sop ejemplos' (Spanish for SOP examples) show deep penetration in non-English markets. They aren't just a Silicon Valley story; they are a global operational utility.
- The 'WalkMe Killer' Narrative: They directly target the market leader in search queries, positioning themselves as the superior alternative.
- Engineering-First Culture: With over 1,200 employees and deep R&D leadership, they prioritize product robustness over vanity metrics.
- Global SEO Moat: Ranking for diverse, non-US keywords suggests a mature, multi-lingual product suite.
The Verdict: A Sleeping Giant
With $243M in revenue and aggressive search intent capture, WhatFix is poised to overtake WalkMe. The question isn't if, but when.
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About whatfix.com
Company Overview
Technology Stack
whatfix.com uses 26 technologies across their website including Cloudinary, Wistia, Font Awesome, and more.
Media
Cloudinary
Video
Wistia
Fonts
Font Awesome
Security
HSTS
Backend Frameworks
Laravel
Programming Languages
PHP
Traffic & Audience
whatfix.com receives approximately 314.7K monthly visitors and ranks #162,493 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:02 on the site.
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