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EdfaPay: The Middle East's Silent Payment Powerhouse
A $9.8M funded startup building the rails for regional commerce, quietly capturing 62K monthly users.
While global fintech giants fight over saturated Western markets, EdfaPay is constructing the infrastructure for the next wave of digital commerce in the Middle East and North Africa. With just 35 employees and $9.8M in funding, they're processing a footprint that suggests serious traction.
"They're not just processing payments—they're building the operating system for MENA's digital economy."
The Regional Playbook
EdfaPay's traffic concentration is telling: nearly 90% of visitors come from undefined regions (likely MENA), with Arabic search terms like 'ادفع باي' ranking second. This isn't a global play—it's a regional dominance strategy. They're building where global incumbents move slowly, capturing local payment preferences and regulatory nuance that Stripe or Adyen can't easily replicate.
Efficiency at Scale
The numbers reveal a lean operation: $5.9M revenue with 35 employees means ~$168K revenue per head—impressive for a payment infrastructure company. Their $9.8M funding suggests disciplined capital deployment. They're not burning cash on growth; they're engineering it. The 46% organic search traffic indicates strong brand recall and SEO moat.
- Arabic-first product strategy with localized payment rails
- Technical stack built for scale: Tailwind, Ant Design, PWA-ready
- Strong organic brand presence (530 monthly searches for 'edfapay')
- Minimalist funding approach—$9.8M over likely 1-2 rounds
The absence of public reviews and English content suggests they're still in growth mode, prioritizing product over PR. Their tech stack—featuring PWA capabilities and modern frameworks—indicates they're building for mobile-first markets where app stores can be restrictive. This is infrastructure for the next billion internet users.
The Verdict: A Regional Champion
EdfaPay isn't chasing global unicorns—it's building a regional monopoly with disciplined capital and local expertise. For investors, this looks like a strategic acquisition target. For founders in MENA, this is your payment partner.
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Home - edfapay
Build the future of payments with EdfaPay's comprehensive payment infrastructure solutions. We empower businesses of all sizes to create, deploy, and scale
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About edfapay.com
Build the future of payments with EdfaPay's comprehensive payment infrastructure solutions. We empower businesses of all sizes to create, deploy, and scale
Company Overview
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Technology Stack
edfapay.com uses 26 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
WordPress
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DoubleClick Floodlight, Snapchat Pixel, TikTok Pixel, Google Ads +1 more
E-commerce & Payments
WooCommerce
Traffic & Audience
edfapay.com receives approximately 62.9K monthly visitors and ranks #391,211 globally. The website has a bounce rate of 25% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 2:21 on the site.
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