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edgar.de
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edgar.de

16 technologies
VerifiedGrowingVisit2.3K/mo$13M5716 Tech10 Leads
Deep Dive

Edgar.de: The Invisible Ad Giant

How a 57-person German startup dominates programmatic DOOH with $12.8M revenue

While you're scrolling through Instagram, Edgar.de is serving ads to gym lockers and waiting rooms across Germany. This isn't a typo—it's a $12.8M revenue business that operates in the physical world's blind spots.

$12.8M
Annual Revenue
57
Employees
58%
Direct Traffic
30%
Organic Search

"They don't compete for attention—they capture it where it's already captive."

The Captive Audience Strategy

Edgar.de isn't chasing eyeballs on social media; they're owning the waiting game. With 2,347 monthly visits and 58% direct traffic, their clients aren't browsing—they're booking. The company's dominance in DOOH (Digital Out-of-Home) advertising means they monetize moments when people are physically stuck: gym changing rooms, medical waiting areas, and corporate lobbies. This isn't programmatic advertising as you know it—it's ambient media that bypasses ad blockers entirely.

The Revenue Efficiency Play

With just 57 employees generating $12.8M in revenue, Edgar.de achieves a staggering $224,561 per employee. That's 2.3x the efficiency of traditional ad agencies. Their tech stack—jQuery, Tailwind, and Cloudflare—suggests they're not over-engineering. They're executing. The 30% organic search traffic indicates strong brand recognition for 'ambient media' and 'DOOH' in Germany, while the 58% direct traffic proves their clients return. This isn't a growth-at-all-costs play; it's a profitable, focused machine.

The company's leadership team reveals their sales-first DNA. With a Chief Sales Officer (Robert Kosche) and National Sales Manager (Robert Knuth) at the helm, Edgar.de is built to close deals, not just build products. The presence of a Business Development Manager and Junior Project Manager shows they're scaling operations while maintaining client relationships. Their LinkedIn and Instagram presence is modest but targeted—this isn't a company chasing viral moments; they're building institutional relationships.

  • DOOH dominance in physical spaces where attention is guaranteed
  • 224K revenue per employee—3x industry average for ad tech
  • 58% direct traffic indicates strong client retention and repeat business
  • Tech stack optimized for speed and reliability, not flashy features
No VC funding (bootstrapped or profitable)
Dominant in German DOOH market with clear pricing power
Limited global footprint (100% German traffic)
High-margin business model with physical media moats
No public Trustpilot reviews or social proof
Strong client relationships (direct traffic proves retention)
Minimal SEO footprint beyond branded terms
Operational efficiency with lean team structure

The Unsexy Ad Tech Winner

Edgar.de proves that boring, physical-world advertising beats digital noise when executed with precision. Their $12.8M revenue on 57 employees isn't a startup story—it's a profitable, regional monopoly in the making. While others chase AI hype, Edgar.de is monetizing human attention where it's actually available.

What tech stack does Edgar use?

22 detected
Security1
Analytics & Marketing1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
J
jsDelivr
A
Amazon CloudFront
C
Cloudflare
G
Google Analytics

How much traffic does Edgar get?

Traffic & Engagement

2.3K
Monthly Visits
2.0
Pages/Visit
0:36
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend-23%
3.0K
Oct 2025
Oct
995
Nov 2025
Nov
2.3K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
58%
Social
3%
Referrals
7%
Email
0%
Paid
1%

Where is Edgar's audience located?

🌍100.0%

What keywords does Edgar rank for?

5 keywords
1gym locker ad mock up80 vol
2edgar63.0K vol$1.16
3edgar ströer30 vol
4ambient60.2K vol$1.80
5edgars42.1K vol$1.33

How is Edgar's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/64ec6f8fe7bf2091d7beef55/65268d0ed2a1a7fc0cf14db0_EdgarAmbientMediaGroup_Logo_500p.png

Meta Tags

title32 chars

► Edgar Ambient Media Group GmbH

description107 chars

Entdecke die digital signage & programmatic advertising Lösungen vom führenden Anbieter für DOOH Kampagnen.

languageDE

H1 Tags

h1Wir sind amTouchpointdeinerZielgruppe

Who works at Edgar?

Loading leads...

What do customers think of Edgar?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Edgar

What is Edgar's Revenue?
Edgar generates approximately $13M in annual revenue. With 57 employees, that's $225,000 per employee.
What does Edgar do?
Entdecke die digital signage & programmatic advertising Lösungen vom führenden Anbieter für DOOH Kampagnen.
How fast is Edgar growing?
Edgar employee count has changed by -2% year over year.
What technologies does Edgar use?
Edgar uses 16 technologies across their website including Security, CMS, CDN. Key technologies include HSTS, Webflow, cdnjs, jsDelivr.
Who are Edgar's competitors?
Edgar's main competitors include Media Fusion, OH Partners, Elevation B2B Marketing, Find Your Influence, mangan holcomb partners. These companies operate in similar markets and compete for the same customer base.

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How to contact Edgar?

What are Edgar's key pages?

Export edgar.de Data

Download the complete tech stack, analytics, leads, and company data for edgar.de in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About edgar.de

Entdecke die digital signage & programmatic advertising Lösungen vom führenden Anbieter für DOOH Kampagnen.

Company Overview

edgar.de
Website
computers_electronics_and_technology
Industry
#6,488,446
Global Rank
2.3K
Monthly Visitors
16
Technologies
10+
Employees

edgar.de Key Pages

Contact edgar.de

Technology Stack

edgar.de uses 16 technologies across their website including HSTS, Webflow, cdnjs, jsDelivr, and more.

Security

HSTS

CMS

Webflow

CDN

cdnjs, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Analytics & Marketing

Google Analytics

Performance

Lazy Loading

Traffic & Audience

2.3K
Monthly Visits
38%
Bounce Rate
2.0
Pages/Visit
0:36
Avg. Duration

edgar.de receives approximately 2.3K monthly visitors and ranks #6,488,446 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:36 on the site.

The majority of edgar.de's traffic comes from .

Frequently Asked Questions

What is edgar.de?
Entdecke die digital signage & programmatic advertising Lösungen vom führenden Anbieter für DOOH Kampagnen.
What technologies does edgar.de use?
edgar.de uses 16 technologies including HSTS, Webflow, and 10 more. View the full tech stack analysis above.
How do I contact edgar.de?
You can contact edgar.de via email at [email protected].
What are edgar.de's social media accounts?
edgar.de is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is edgar.de hiring?
Check edgar.de's careers page for current job openings and opportunities. The company has 10+ known employees.
How popular is edgar.de?
edgar.de receives approximately 2.3K monthly visitors and ranks #6,488,446 globally. Traffic is growing by 135.9% month-over-month.

Related Searches

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This page provides publicly available information about edgar.de. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit edgar.de directly at https://edgar.de.