Edgbaston.com isn't just a website; it's the digital command center for one of cricket's most storied venues. While the pitch sees the action, the domain drives the commerce, converting 83,000 monthly visitors into ticket sales and event bookings with ruthless efficiency.

"With 40% direct traffic, Edgbaston has achieved what most sports venues fail to do: build a brand destination, not just a ticket portal."

The tech stack reveals a modern, performance-oriented approach. Using Tailwind CSS and Bootstrap for rapid UI development, coupled with jQuery and Swiper for interactivity, the site balances speed with functionality. The absence of heavy, legacy frameworks suggests a lean team focused on delivering a fast, responsive experience across devices—critical for last-minute ticket buyers on mobile.

• Direct traffic dominates (40%), indicating strong brand recall and repeat visitors.
• Traffic share is heavily UK-centric, with undefined regions likely masking specific geographic analytics.
• The use of PWA (Progressive Web App) technology hints at ambitions for a mobile-first, app-like experience without the app store overhead.