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edgenuity.com
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edgenuity.com

32 technologies
VerifiedVisit4.8M/mo$205M1.0K32 Tech
Deep Dive

Edgenuity: The $205M Education Giant Everyone Hates (But Uses)

How a 1,000-employee edtech platform dominates with 4.8M visits/month despite a 1.4-star rating

Edgenuity isn't just an online learning platform—it's the digital classroom that millions of students can't escape, regardless of their 1.4-star Trustpilot rating. With 4.8M monthly visits and $205M in revenue, this is the edtech infrastructure quietly powering education across America, one automated lesson at a time.

4.8M
monthly visits
$205M
annual revenue
1,048
employees
61%
direct traffic

"Edgenuity proves that in education, convenience trumps satisfaction—every single time."

The Reluctant Empire

Edgenuity's traffic profile reveals a telling story: 61% direct traffic versus only 25% organic search. This isn't a platform people discover and love—it's a platform schools mandate and students endure. The 'edgenuity login' query generates 2,590 monthly searches, indicating a captive user base that returns not by choice, but by requirement.

The Monopoly of Necessity

With 97.1% of traffic coming from 'undefined' countries (likely a tracking anomaly that masks its US dominance), Edgenuity has achieved what most edtech companies dream of: mandatory adoption. The 344,182 backlinks aren't earned through viral content—they're accumulated through institutional contracts that lock districts into multi-year deals.

The platform's tech stack—jQuery, Bootstrap, core-js—reads like a time capsule of 2015 web development. This isn't a criticism; it's a strategy. Edgenuity prioritizes reliability over innovation, ensuring it runs on any school's aging hardware. The 1.4-star rating isn't a bug—it's a feature of a product that doesn't need to be loved, just deployed.

  • Captive audience model: 61% direct traffic shows forced adoption, not organic growth
  • Revenue stability: $205M from institutional contracts, not consumer subscriptions
  • Scale over sentiment: 4.8M visits despite 1.4-star rating proves market dominance
  • Legacy tech advantage: Old stack ensures compatibility with school IT infrastructure
User satisfaction: 1.4/5 stars on Trustpilot
Institutional lock-in: 61% direct traffic proves mandatory usage
Modern UX: Relies on jQuery and Bootstrap from 2015 era
Revenue predictability: $205M from long-term district contracts
Organic discovery: Only 25% of traffic comes from search
Scale: 4.8M monthly visits with minimal marketing spend

The Unsexy Edtech Behemoth

Edgenuity doesn't win on love—it wins on contracts. For founders, the lesson is clear: build products that schools can't live without, not students can't wait to use.

What tech stack does Edgenuity use?

59 detected
Programming Languages1
Marketing Automation1
Web Standards2
UI Libraries2
JavaScript Libraries3
Tracking & Analytics27
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
H
Hotjar
H
Hotjar
M
Microsoft Clarity
P
Pinterest Tag
T
Twitter Pixel
M
Microsoft Ads (Bing)
J
jsDelivr
G
Google Tag Manager
G
Google APIs
F
Facebook Pixel
L
LinkedIn Insight Tag
H
Hotjar
G
Google Analytics
B
Bing
T
Twitter Ads
G
Google DoubleClick
L
LinkedIn
T
Twitter/X
P
Pinterest
M
Microsoft Clarity
F
Facebook
T
Tracking Service

How much traffic does Edgenuity get?

Traffic & Engagement

6.0M
Monthly Visits
+6.1%
11.1
Pages/Visit
21:41
Avg. Duration
24%
Bounce Rate
Monthly Traffic Trend-7%
6.5M
Oct 2025
Oct
5.7M
Nov 2025
Nov
6.0M
Dec 2025
Dec

Rankings

#9,675
Global Rank
#2,020
United States Rank
Distance Learning
Category

Backlinks & Authority

344.2K
Backlinks
4.0K
Ref. Domains
59
Authority Score
Low
Penalty Risk
Backlinks Trend+9%
315.7K
Jul 2025
Jul
357.6K
Aug 2025
Aug
358.0K
Sep 2025
Sep
358.4K
Oct 2025
Oct
353.6K
Nov 2025
Nov
344.2K
Dec 2025
Dec

Search Traffic

Organic
1.7M

Top Organic Keywords

#1edgenuity login
74,000 vol3.5%
#2edgenuity
1,500,000 vol2.3%
#1imagine edgenuity
40,500 vol1.9%
#1e2020
33,100 vol1.6%

Where is Edgenuity's audience located?

🇺🇸United States96.7%
🇰🇪Ke1.4%
🇵🇷Pr0.2%
🇬🇧United Kingdom0.2%
🇨🇳China0.2%

Device Distribution

Desktop75.7%
Mobile24.3%

What keywords does Edgenuity rank for?

5 keywords
1edgenuity117.4K vol$2.76
2imagine edgenuity15.6K vol$5.60
3edgenuity login2.6K vol$2.59
4sis login4.3K vol$0.99
5edginuity1.4K vol$2.76

How is Edgenuity's SEO?

Open Graph Image

OG Image preview
og:image

https://www.imaginelearning.com/wp-content/uploads/2025/07/IL-homepage-hero-origin-min.jpg

Meta Tags

title68 chars

Online Curricula and Solutions | Imagine Learning - Imagine Learning

description107 chars

Imagine Learning creates digital-first solutions purpose-built to support teaching and accelerate learning.

og:title

Online Curricula and Solutions | Imagine Learning

languageEN-US

H1 Tags

h1Inspire the best from students. Reflect the best of educators.

Schema Types

Unknown

What is Edgenuity's revenue?

$205M
Annual Revenue
1,048
Employees
$196K
Revenue/Employee
Scottsdale, United States
Headquarters

Who works at Edgenuity?

Loading leads...

What do customers think of Edgenuity?

edgenuity.com

edgenuity.com

1.4
79 reviews
✓ Claimed

Categories

Education & Training#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
7/10/2020

Contact Information

Address:
8860 E. Chaparral Rd.
Scottsdale, US

Reviews (20)

Filter by rating:
Mr. Satan, certified teacher
9/19/2025
🇦🇶 Aq2 reviewsOrganicUnverified
Experience date: 9/20/2024
Satan Approved

I can use this to waste my students' time, allowing me to do important things like reading yaoi and propaganda given by our government. Plus it automatically fufills my miserable and depressed student quota. Overall 10/10 gonna torture my students with this instead of i-ready.

👍 2
Ryan Sha
12/5/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/4/2025
Pretty good

Pretty good I do IMT2 edgenuity, and it has been kind of good. The videos are are kind of boring and give less content, but they are fine overall, as I learnt some stuff, and the quizzes and tests are good, and they present relevant information. I only do IMT2 edgenuity, so do not think this would apply to everyone.

Ryann Gallaway
1/10/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/10/2026
Killer of child souls

I’ve been enrolled in Edgenuity for nearly 5 years, so I know firsthand how it all works. Edgenuity is the killer of child souls. I’ve never felt worse about my self worth in my life due to the extremely unrealistic amount of work and the outdated instructional videos. It’s an understatement to say that I’m dissatisfied with this program. Edgenuity has ruined my appreciation for learning and education. I advise you to not even consider Edgenuity as an option if you care about you or your child’s future.

Angelo
1/9/2026
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 1/9/2026
The worst

This is probably the worst educational platform I've ever used. Most of the assignments given to you consist of having to watch extremely long, boring videos of some "teacher" jibber-jabbering and then after the video you have to answer questions which won't be easy because of it being impossible for pretty much anyone to retain the information given from the videos because of how boring they are. I literally looked up most of the questions and if you have to do that, you know it's bad. You are given multiple assignments each day which probably would take a week to finish, but it expects you to do it in a day, every day. Or else, you'll fall behind. And that's just one course. This website is absolutely sadistic towards students, especially for people who have ADHD like me. If you are a teacher who's reading this, for the love of God, DON'T use edgenuity.

Samsa
12/9/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/9/2024
SCAM

A waste of time!!! I used to LOVE Spanish and Math, and now I HATE IT. I took notes on EVERY FRIGGIN WORD ON THE SLIDES and NO ONE ELSE DID. Everyone else CHEATED and I got a B. I got a B and I could have had a 4.0, BUT NOW ITS NOT. 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 🤬 Don't use or it will LOWER your GPA. It's SO BORING. I Skipped EVERY MATH VIDEO and only learned through looking and my WRONG ANSWERS. You know what that means? I WAS SELF TAUGHT!!!! DONT DOWNLOAD, WASTE OF TIME!! your welcome 🥰🥰🥰🥰🥰🥰🥰🥰!

Frequently Asked Questions about Edgenuity

What is Edgenuity's Revenue?
Edgenuity generates approximately $205M in annual revenue. With 1,048 employees, that's $196,000 per employee.
What does Edgenuity do?
Imagine Learning creates digital-first solutions purpose-built to support teaching and accelerate learning.
How fast is Edgenuity growing?
Edgenuity has grown by 6.1% in the last 6 months according to traffic data.
How do people interact with Edgenuity?
When visiting Edgenuity, visitors view an average of 11.1 pages per visit, and spend around 21:41 on the site, and the bounce rate is 23.8%.
How do people find Edgenuity?
4.3M people (72%) visit Edgenuity directly. 1.7M (28%) find them through organic search.
Who uses Edgenuity?
Edgenuity's top market is United States with 5.8M visitors (96.7%). Kenya is 2nd with 81.1K (1.4%). Puerto Rico is 3rd with 14.4K (0.2%).
What technologies does Edgenuity use?
Edgenuity uses 32 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Adobe Fonts, PHP, WordPress.
Who are Edgenuity's competitors?
Edgenuity's main competitors include Khan Academy. These companies operate in similar markets and compete for the same customer base.
What do customers think of Edgenuity?
Edgenuity has a Trustpilot score of 1.4 out of 5 (1 stars) based on 79 customer reviews.

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What are Edgenuity's key pages?

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About edgenuity.com

Imagine Learning creates digital-first solutions purpose-built to support teaching and accelerate learning.

Company Overview

edgenuity.com
Website
science_and_education
Industry
#9,943
Global Rank
4.8M
Monthly Visitors
32
Technologies

Contact edgenuity.com

Technology Stack

edgenuity.com uses 32 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Marketing Automation

Marketo

Traffic & Audience

4.8M
Monthly Visits
21%
Bounce Rate
9.9
Pages/Visit
14:19
Avg. Duration

edgenuity.com receives approximately 4.8M monthly visitors and ranks #9,943 globally. The website has a bounce rate of 21% with visitors viewing an average of 9.9 pages per visit. Users spend an average of 14:19 on the site.

The majority of edgenuity.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is edgenuity.com?
Imagine Learning creates digital-first solutions purpose-built to support teaching and accelerate learning.
How much does edgenuity.com cost?
You can view edgenuity.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does edgenuity.com use?
edgenuity.com uses 32 technologies including Font Awesome, Adobe Fonts, Google Fonts, PHP, and 26 more. View the full tech stack analysis above.
How do I contact edgenuity.com?
You can contact edgenuity.com through their contact page.
What are edgenuity.com's social media accounts?
edgenuity.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is edgenuity.com hiring?
Check edgenuity.com's careers page for current job openings and opportunities.
How popular is edgenuity.com?
edgenuity.com receives approximately 4.8M monthly visitors and ranks #9,943 globally. Traffic is declining by 6.7% month-over-month.

Related Searches

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This page provides publicly available information about edgenuity.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit edgenuity.com directly at https://edgenuity.com.