While global edtech giants chase unicorn status, Edkasa is quietly building a profitable, hyper-focused exam prep empire in Pakistan. With just 19 employees and $1.9M in revenue, they're proving that depth beats breadth in emerging markets.

"In edtech, you don't need to be everything to everyone—you need to be everything to someone."

The 19-person team structure suggests a lean operation that's product-led rather than sales-heavy. With revenue at $1.9M, that's roughly $100K per employee—a strong ratio for an edtech in a price-sensitive market. The absence of funding data suggests they're either bootstrapped or have raised minimally, forcing discipline in their growth strategy.

• Dominates local search intent with exam-specific keywords
• Organic-first growth strategy reduces CAC dramatically
• Product-market fit validated by $1.9M revenue from 19 employees
• Social presence across all major platforms (Twitter, YouTube, LinkedIn, Instagram)