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Continued: The Quiet Giant of Online CEUs
A 25-year veteran dominating a fragmented market with $27.8M in revenue
In a world obsessed with VC-backed growth hacks, Continued.com operates in the shadows, building a $27.8M revenue engine on the unsexy bedrock of compliance. They aren't disrupting education; they are certifying the professionals who keep the system running.
"Continued isn't selling courses; they are selling the peace of mind that comes with a license renewal."
The Professional Bottleneck
Continued targets a specific, high-value user: the licensed professional mandated to complete Continuing Education Units (CEUs). Whether it's a Respiratory Therapist in Ohio or a Social Worker in Minnesota, the pain point is universal—compliance is tedious, fragmented, and expensive. Continued solves this by aggregating disparate requirements into a single, trusted platform.
The SEO Moat
With 51% of traffic coming directly, Continued has achieved brand ubiquity in a niche market. However, their organic search strategy reveals a deeper insight: they don't just rank for 'CEUs.' They capture long-tail, hyper-specific queries like 'live interactive course available on minnesota social work ceu december 2025.' This is the hallmark of a mature, intent-driven acquisition model that prioritizes conversion over vanity metrics.
The company’s longevity—25 years in business—is its most potent asset. In the ed-tech space, where platforms come and go, stability equates to trust. For regulated professions, a vendor's track record isn't a nice-to-have; it's a prerequisite for risk-averse administrators approving continuing education budgets.
- Multi-Vertical Dominance: They don't just serve one niche; they own ECE, Social Work, Respiratory Therapy, and Athletic Training.
- Trust as a Product: A 4.6/5 Trustpilot rating across 721 reviews signals high satisfaction in a market prone to frustration.
- Operational Maturity: 153 employees indicates a stable, non-flashy operational structure built for unit profitability, not just burn rate.
The Boring Billion-Dollar Playbook
Continued proves that in B2B education, reliability beats disruption every time.
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Online CEUs for ECE, Social Work, Respiratory Therapy, and Athletic Training | Continued.com
Online continuing education made simple. 25 years of trusted experience. Continued offers affordable, convenient CE courses and resources in multiple professions.
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Reviews (20)
Continued course topics are up to date and relevant to my field (SW). I should also mention that the prices for the courses are very affordable and the presenters' experts in their field.
No technological issues, smooth sailing.
My first course was a self study and…
My first course was a self study and the level presented was good for me. I also thought the presenter was clear, organized and delivered the material in easily understood manner. I left with more information that I had before, which is fabulous!
Great bang for your buck
Their courses are assessable based on length and you can participate on your schedule. I can listen to them while multitasking for an hour or two while doing paperwork. The topics are super interesting and appealing to my work, as well as varied interests I have in the field. The price is also unbeatable.
Convenient because I can do the course…
Convenient because I can do the course on my schedule.
An excellent customer service experience
What made the experience great was the attentiveness and follow-through of Kaylee Q. who provided support to me throughout the time it took to get the matter straightened out.
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About continued.com
Online continuing education made simple. 25 years of trusted experience. Continued offers affordable, convenient CE courses and resources in multiple professions.
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continued.com uses 13 technologies across their website including Google Fonts, HSTS, PHP, and more.
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continued.com receives approximately 98.3K monthly visitors and ranks #334,632 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:09 on the site.
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