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EdLogics: Gamifying Health Literacy
How a niche health-tech platform is using game mechanics to cut healthcare costs
In a market saturated with generic wellness apps, EdLogics is making a bold bet: that the key to lowering corporate healthcare costs isn't more data, but better games. By turning health education into a competitive, gamified experience, this 37-person team is tackling the $4.5 trillion healthcare industry from the inside out.
"EdLogics isn't building another wellness app—they're building a behavior modification engine disguised as a game."
The Silent Majority Problem
With only 2,729 monthly visits, EdLogics isn't winning the SEO war against giants like Headspace or Calm. But that's the point. Their 66% direct traffic share reveals a B2B model where employers drive adoption, not individual consumers. This is enterprise software hiding behind a consumer-friendly interface—a classic wedge strategy that explains their $4.1M revenue with just 37 employees.
The Podcast Trojan Horse
Their top organic keyword—'the health literacy 2.0 podcast' (300 monthly searches)—isn't even about their core product. It's a content marketing play that positions them as thought leaders first, vendors second. While competitors fight for 'health literacy' keywords, EdLogics is building a moat through content that employers trust, creating a sales pipeline that bypasses traditional procurement processes.
The tech stack tells a story of pragmatic engineering: jQuery and Tailwind CSS suggest a lean, no-nonsense approach to frontend development, while Cloudflare and AWS CloudFront indicate they're prioritizing reliability over flashy innovation. This isn't a company burning VC money on bleeding-edge tech—they're building a sustainable business with proven tools.
- B2B-first model: Revenue comes from employers, not end-users
- Content moat: Podcast strategy builds authority before sales
- Lean operations: $111K revenue per employee suggests efficiency
- Niche focus: Health literacy is specific enough to own, broad enough to scale
The Quiet Giant in Corporate Health
While everyone chases consumer wellness apps, EdLogics is building a sustainable B2B empire one gamified health module at a time. Their playbook proves that in health-tech, boring is often beautiful—and profitable.
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EdLogics | Game-Based Learning
The EdLogics Platform lets employers use gamification to increase health literacy, improve health and wellness, reduce healthcare costs, and increase benefit adoption in their organizations.
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About edlogics.com
The EdLogics Platform lets employers use gamification to increase health literacy, improve health and wellness, reduce healthcare costs, and increase benefit adoption in their organizations.
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Technology Stack
edlogics.com uses 14 technologies across their website including Google Fonts, HSTS, Cloudflare Turnstile, Webflow, and more.
Fonts
Google Fonts
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HSTS, Cloudflare Turnstile, reCAPTCHA
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Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Performance
Lazy Loading
Traffic & Audience
edlogics.com receives approximately 2.7K monthly visitors and ranks #5,934,249 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:30 on the site.
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