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EducationPlus: The 1928 Powerhouse You've Never Heard Of
How a 96-year-old education co-op quietly dominates St. Louis schools with $39M in revenue.
While edtech startups chase billion-dollar valuations, EducationPlus has been executing a century-long play for regional dominance. Founded in 1928 by superintendents tired of reinventing the wheel, this voluntary network now controls the educational destiny of 63 school districts in the St. Louis metro area. It’s not a SaaS platform—it’s a $39M revenue-generating institution that proves collaboration beats disruption when you control the purchasing power of an entire region.
"EducationPlus isn't selling software—it's selling the collective bargaining power of an entire metropolitan region's education system."
The Anti-Startup Business Model
EducationPlus operates on a fundamentally different economic model than modern edtech. With 61% direct traffic and only 20% organic search, they don't need to compete for clicks. Their revenue comes from membership dues, cooperative purchasing programs, and professional development services. The 63 member districts (55 public, 7 charter, 1 parochial) create a captive market where districts save money by buying through collective contracts. It's a B2B2C model where the B2B (districts) pay for the B2C (teachers) to access training. This isn't scalable in the traditional VC sense—it's regionally defensible moats built over decades.
The Discovery Education Connection
The keyword data reveals a critical insight: 'Discovery Education' (7,860 monthly volume) and 'Discovery Ed' (1,300) dominate their search landscape. EducationPlus isn't just a generic edtech provider—they're deeply embedded with specific platforms. This suggests they either resell, integrate with, or specialize in Discovery Education's ecosystem. For product strategists, this signals a key vulnerability: if Discovery Education changes its partner program or pricing, EducationPlus's value proposition could be disrupted. Yet for 96 years, they've maintained relevance by becoming the indispensable local layer between global content providers and local districts.
The organizational structure reveals their strategic thinking. With 197 employees, they've scaled to support nearly 200 staff members across educational technology, cooperative purchasing, staff development, and restorative practices. The leadership team includes specialists like Jonathan Converse (Director of Restorative Practices) and Sherri Kulpa (Chief Academic Officer)—roles that would be redundant if they were simply a software vendor. Instead, EducationPlus functions as a full-service educational utility, providing the infrastructure that individual districts can't afford to maintain alone.
- Regional monopoly model: 63 districts = captive audience, not addressable market
- Revenue diversification: Purchasing power + training + tech services (not just SaaS)
- Institutional longevity: 96 years beats every edtech startup's runway
- Zero customer acquisition cost: Direct traffic dominates (61%)
- Platform dependency: Heavily tied to Discovery Education ecosystem
The Institution Beats the App
EducationPlus proves that in education, regional cooperation outlasts platform disruption. They're not a tech company—they're a utility that tech companies must work with.
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EducationPlus
EducationPlus is a voluntary, membership-driven organization with 63 member school districts (55 public, 7 charter and 1 parochial) in the St. Louis metropolitan area. It was founded in 1928 as Cooperating School Districts (CSD) by a group of school superintendents who joined together to share ideas and resources. Today, EducationPlus displays the power of collaboration by bringing school districts together to network on education issues, save money for classrooms and enhance student success through staff development training and programs. We take pride in providing exemplary, nationally recognized services in educational technology, cooperative purchasing, staff development and in serving as a proactive voice for education.
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About edplus.org
EducationPlus is a voluntary, membership-driven organization with 63 member school districts (55 public, 7 charter and 1 parochial) in the St. Louis metropolitan area. It was founded in 1928 as Cooperating School Districts (CSD) by a group of school superintendents who joined together to share ideas and resources. Today, EducationPlus displays the power of collaboration by bringing school districts together to network on education issues, save money for classrooms and enhance student success through staff development training and programs. We take pride in providing exemplary, nationally recognized services in educational technology, cooperative purchasing, staff development and in serving as a proactive voice for education.
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edplus.org receives approximately 3.7K monthly visitors and ranks #4,495,889 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:29 on the site.
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