edpuzzle.com
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Edpuzzle: The $50M+ Video Giant You've Never Heard Of
How a quiet edtech player commands 8M monthly visits with a simple, sticky product
While Silicon Valley chases AI hype, Edpuzzle quietly built an $52.7M revenue engine on a deceptively simple premise: make any video interactive. No fancy VR, no metaverse—just better homework.
"The most powerful edtech products don't reinvent teaching—they make existing workflows frictionless."
The Teacher's Dilemma Solved
Teachers don't need more content; they need control over existing content. Edpuzzle's genius lies in letting educators layer questions, voiceovers, and notes onto YouTube/Vimeo videos without technical overhead. The result? 67% of traffic comes directly—teachers bookmark and return daily. This isn't a platform; it's a habit.
The SEO Mirage
Despite 24% organic traffic, Edpuzzle's keywords reveal a weakness: branded searches dominate. 'Edpuzzle' (182K/mo) dwarfs 'ed puzzle' (5.9K/mo). They own their name but not the category. For investors, this signals a moat built on brand loyalty, not discoverability—a double-edged sword that limits new user acquisition outside their core audience.
The company's 2.6/5 Trustpilot rating (from just 4 reviews) is a red flag for a B2C/B2B hybrid. Yet their revenue suggests teachers tolerate friction for utility. The real insight? Edpuzzle's moat isn't technology—it's integration. With LMS compatibility and hassle-free analytics, they've become the video layer for schools already using Canvas or Google Classroom, making switching costs prohibitive.
- Direct traffic dominance (67%) signals product stickiness, not marketing prowess
- Branded keyword reliance exposes vulnerability to competitors
- Low review volume (4 Trustpilot reviews) suggests B2B focus over consumer polish
- Tech stack is lightweight (jQuery, Tailwind) prioritizing speed over flashiness
Edpuzzle is the anti-hype startup
They prove that in education, reliability beats innovation—and $52M revenue from 8M monthly visits is a blueprint worth studying.
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https://images.edpuzzle.com/edpuzzle-logos/vertical-logo.png
Meta Tags
Edpuzzle
Easily create beautiful interactive video lessons for your students you can integrate right into your LMS. Track students' progress with hassle-free analytics as you flip your classroom!
Edpuzzle | Make Any Video Your Lesson
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Reviews (4)
Torture
This is definitely one of the worst educational platforms there is. You have to watch usually long videos that you can't skip through or tab out which is excruciating, especially for people with ADHD like me. There are questions throughout the video, and the answers are supposed to be somewhere in the video but sometimes the question has nothing to do with the video so you'll either have to look it up or make a guess. And if you get It wrong, too bad. There's so second chance, it's wrong and it will effect your grade at the end of the video. I think teachers use this because they're probably tired of having to teach students which is fair, but if you are going to have an educational platform teach your students, there is way better platforms than this.
Mental endurance test in a nutshell
This is an app that allows teachers to use copyrighted material, and some of the edpuzzles don't make SENSE. Let's say this: The question: What is 9 + 10? Choices: A. 19, B. 21, C. 36 If you chose A, YOU ARE WRONG! Teachers purposely put the right answers as wrong so their students can suffer a bad grade. It doesn't give you a second chance if you get a question WRONG, It doesn't even encourage you! It doesn't help you. It wants you to throw your chromebook across the room and break it.
Worst thing known to man
Worst thing known to man, I'd give it a 0 stars if I could, lags constantly, if there is multiple awnsers you can't only choose one, it's so buggy and it's just genuinely terrible I wish schools didn't have to use the worst technology and services and programs known to man
awful
this sucks absolute ass
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About edpuzzle.com
Easily create beautiful interactive video lessons for your students you can integrate right into your LMS. Track students' progress with hassle-free analytics as you flip your classroom!
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Technology Stack
edpuzzle.com uses 16 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Analytics & Marketing
Datadog RUM
Performance
Lazy Loading
Traffic & Audience
edpuzzle.com receives approximately 8.1M monthly visitors and ranks #5,721 globally. The website has a bounce rate of 30% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 4:18 on the site.
The majority of edpuzzle.com's traffic comes from undefined, undefined, .
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