edsurge.com
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EdSurge: The Nonprofit Newsroom in EdTech
How a $10M revenue nonprofit became the industry's most trusted voice
In a market flooded with corporate press releases disguised as journalism, EdSurge operates with a radical mission: report on education technology with uncompromising editorial independence. This isn't just a news site—it's a nonprofit newsroom with $10.2M in revenue, proving that ethical media can be both influential and financially sustainable.
"EdSurge doesn't just report on edtech—they ARE the infrastructure that connects every player in the ecosystem."
The Traffic Paradox
With 135,583 monthly visits and a global rank of #320,100, EdSurge defies traditional media metrics. Their 47% direct traffic (versus 41% organic search) reveals something rare: a brand so trusted that readers bookmark it, bypassing Google entirely. For comparison, most news sites fight for organic traffic—EdSurge's audience comes back by choice.
The Audience That Matters
The search data tells the real story: 'edsurge jobs' (970 monthly searches) and 'part time edutech jobs' (380 searches) dominate their keyword profile. This isn't casual browsing—this is the edtech industry's talent pipeline using EdSurge as its primary job board. They've become the de facto LinkedIn for education innovation.
The leadership team—Elizabeth Corcoran and Betsy Corcoran as co-founders—has built a nonprofit model that rivals commercial media. With $8.2M in funding, they've created a sustainable engine where editorial integrity meets business viability. The tech stack (jQuery, Bootstrap, Ant Design) is deliberately simple, prioritizing content over flash—because in edtech, credibility trumps slick design.
- Nonprofit model with $10.2M revenue challenges for-profit media economics
- 47% direct traffic proves deep audience loyalty in a fragmented media landscape
- Job board integration transforms passive readers into active industry participants
- Editorial independence funded by philanthropy, not advertiser influence
The Unsexy Truth About Sustainable Media
EdSurge proves that in edtech, trust is the ultimate currency—and it's worth $10.2M annually
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EdSurge | Education Journalism and Research
A nonprofit newsroom reporting on the powerful forces, fascinating people and innovative practices shaping teaching and learning.
EdSurge - Education Journalism and Research
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About edsurge.com
A nonprofit newsroom reporting on the powerful forces, fascinating people and innovative practices shaping teaching and learning.
Company Overview
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Technology Stack
edsurge.com uses 12 technologies across their website including imgix, Ruby on Rails, LinkedIn Insight Tag, Facebook Pixel, and more.
Media
imgix
Backend Frameworks
Ruby on Rails
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
edsurge.com receives approximately 135.6K monthly visitors and ranks #320,100 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:38 on the site.
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