edtheory.com
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EdTheory: The Hyper-Local Recruiting Powerhouse
How a $20M niche player dominates California's school therapy job market through deep regional focus.
EdTheory isn't trying to be the next Indeed. Instead, they're executing a ruthless regional focus on California's massive education system, turning a $20.5M revenue stream by solving one specific problem: getting SLPs, OTs, and PTs into the right schools.
"Their secret weapon isn't tech—it's hyper-local domain expertise in California's labyrinthine school district hiring."
The California Moat
While competitors chase national scale, EdTheory dominates the specific regulatory and credentialing maze of California, Arizona, Nevada, and Florida school systems. Their 58% direct traffic proves they've built relationships, not just a job board. Recruiters and candidates come straight to them because they've become the trusted authority in these specific markets.
The Teletherapy Pivot
Their headline 'TeleTherapy and TeleTeaching Services' signals adaptation to post-pandemic reality. They're not just filling traditional roles—they're building infrastructure for remote education delivery. This positions them ahead of the curve while generalist recruiters scramble to understand virtual school staffing.
The leadership team composition reveals their playbook: Associate Directors for Human Resources, Career Services, and School Divisions suggest a relationship-heavy model where personal networks and deep district knowledge create barriers to entry for new competitors.
- Regional dominance strategy over national scale
- Specialized credentialing expertise in therapy/education crossover
- Direct-to-candidate brand recognition (58% direct traffic)
- Multi-channel presence: Twitter, LinkedIn, Instagram for employer branding
The Unsexy Billion-Dollar Play
While VCs chase AI recruiting startups, EdTheory proves that deep vertical expertise in regulated markets creates defensible revenue without needing to reinvent the wheel.
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EdTheory LLC | Grow Your Career With Us! | SLP | OT | PT Jobs in CA
Discover School-based Teaching and Therapy Jobs in California, Arizona, Nevada, and Florida
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About edtheory.com
Discover School-based Teaching and Therapy Jobs in California, Arizona, Nevada, and Florida
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edtheory.com uses 18 technologies across their website including Google Maps, Font Awesome, reCAPTCHA, and more.
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edtheory.com receives approximately 1.7K monthly visitors and ranks #8,347,792 globally. The website has a bounce rate of 27% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:52 on the site.
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