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Eedi Labs: The AI Brain Trust for Education
45 people, $6.5M revenue, building the infrastructure for the next chapter of EdTech.
Forget generic chatbots. Eedi Labs is the stealthy AI infrastructure layer powering the next generation of effective learning. Founded by a team of education veterans and data scientists, they're not just building apps—they're engineering intelligence.
"Eedi isn't selling to students; they're building the AI plumbing for the entire EdTech industry."
The Team: Educators Who Code
The founding team is a rare blend of pedagogy and engineering. CEO Ben Caulfield and COO Iris Hulls bring operational rigor, while Chief Data Scientist Simon Woodhead and CTO James Stalley-Moores provide the technical firepower. The secret weapon? Craig Barton, a legendary math educator turned Director of Education, ensuring the AI aligns with real classroom needs.
The Traffic Paradox
With 35K monthly visits and a #614K global rank, Eedi looks modest on paper. But the data reveals a B2B power play: 61% direct traffic. This isn't viral consumer growth; it's the hallmark of a high-intent, enterprise-focused platform where users know exactly where to go. The 31% organic search is the cherry on top for a niche player.
The keyword strategy confirms this. Searches for 'eedi' (3,990 volume) dominate, while niche queries like 'eedi learn lm cost' and 'google deepmind eedi' signal a sophisticated audience evaluating their tech stack, not just browsing for homework help.
- Infrastructure-First: They don't compete with EdTech; they power it.
- High-Intent Traffic: 61% direct traffic indicates a sticky, professional user base.
- Niche Authority: Dominant search presence for their brand and technical queries.
The Verdict: A Bet on AI Infrastructure
Eedi Labs is a high-signal, low-noise player in the crowded EdTech space. For investors and founders, this is a case study in building a defensible moat through deep technical expertise and industry-specific trust. Watch the infrastructure layer, not the consumer apps.
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We are learning engineers discovering and building AI infrastructure for the next chapter of Ed Tech.
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Reviews (6)
last night when i was gooning to my…
last night when i was gooning to my scary hairy greggs sausage roll 69 times as usual, i could say that my 41 eedi assignments were actually adrians so i decided to send him 69 texts but when i finally got a reply, he had already smacked my nan into oblivion 67676767 times confusing my 6 or 7 brainrot brain cells...
Remove AI from EEDI
The AI always gets confused and always think the wrong answers are right. What is also annoying is that if you get the answer wrong in a question 2 times, you ARE forced to do some practice questions or watch a long video on how to do the math question even if you only made a minor mistake.
Another poor experience
Second review after another poor experience: Little effort put into creating the questions including obvious grammatical and spelling mistakes. Unnecessary interface mimicking that of a WhatsApp chat, distracting, and more difficult to see the question. Unrealistic word problem, would not be seen in an exam. Confidence checks are a waste of time, not considered and also a distraction.
EEDI IS SH1TE
I PERSONALLY WANT TO HANG MYSELF WHEN I USE EEDI, I ALREADY KNOW THAT TOM HAS THE RIGHT ANSWER I DONT NEED TO WATCH VIDEOS ON IT U BABOON ASS LOOKING GORILLA. IM GOING TO WAX YOUR BUMCHEECKS U DUMB FUCCK. I HAVE YOUR NAN IN MY BASEMENT TWERKING ON SOME STRIPPERS BECAUSE THEY SAID THAT THEYD DO MY EEDI WORK FOR ME. LEAVE ME ALONE I DONT WANT TO DO 5 STAGES OF UTTER SH1TE
I threw a rock at my window and it worked
I threw a rock at my window and it fixed my window. Isn't that normal so I can use the full power of the gpu the items should be in the morning to ensure they are not missing 🤔 on the game and have been trying to get a newer one but the first person is the same as a new update on my maths account 😳 😀 👍 😉 😬 😐 😳 😀 👍 😉 😬 😐 😳 😀 👍 😉 😬 😐 😳 😀 👍 😉 the ☺️😙☺️😙😗🤗🙃🤑🙃🤑🙃😚🙃😚🙃😚🙃🤑🙃😃😃😃😃😇😇😇😇😇🤩🤩🤩🤩🙃🙃🙃🥲🙂🙂🤗😝😝😗🤪🤪🤪🙃☺️🙂😚🙂
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About eedi.com
We are learning engineers discovering and building AI infrastructure for the next chapter of Ed Tech.
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eedi.com uses 11 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
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eedi.com receives approximately 35.0K monthly visitors and ranks #614,361 globally. The website has a bounce rate of 45% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 3:53 on the site.
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