Eggleston's web traffic profile is highly unusual for a social services organization. With 7,477 monthly visits, nearly half (46%) come directly to the site, bypassing search engines entirely. This suggests a highly localized, word-of-mouth reputation in the Hampton Roads area. However, the most telling data point is their top organic keyword: 'car auctions near me' with a massive 3,650 monthly volume. This isn't accidental; it's a calculated SEO strategy that positions their auction business as a primary revenue driver, using consumer intent to subsidize their mission.

Unlike traditional non-profits that rely on grants, Eggleston operates like a diversified holding company. They leverage their workforce development programs to staff multiple business ventures—likely including landscaping (evidenced by 'norfolk landscaping services' keywords) and auto auctions. This creates a circular economy: they train individuals with disabilities, employ them in their own ventures, and generate revenue from consumer services. It's a closed-loop system that reduces dependency on external funding.