ehealthinsurance.com
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The Medicare Marketplace Powerhouse
How eHealth built a $633M business by selling insurance without being an insurer
eHealth isn't selling insurance—it's selling simplicity. With 2,013 employees and $633M in revenue, this tech platform has become the go-to digital broker for Medicare, turning complex health insurance shopping into a few clicks.
"They don't underwrite policies—they underwrite trust. Their moat isn't insurance risk; it's search dominance and a 20-year head start in digital Medicare enrollment."
The Medicare Gold Rush
eHealth rides the massive wave of 10,000 Americans turning 65 daily. Their keyword strategy reveals the playbook: 'medicare' (386K monthly searches) and 'medicare login' (253K) dominate their traffic. They own the digital front door to America's aging population, capturing 90%+ of traffic from undefined sources—likely the US market.
The Trust Paradox
With 3,078 Trustpilot reviews and a middling 3.2-star rating, eHealth faces the classic insurance broker challenge: they're the messenger, not the underwriter. When Medicare plans underperform, eHealth takes the heat. Yet their $578.7M in funding suggests investors see value in their position as the trusted digital middleman.
The tech stack is revealing—only HSTS detected. This isn't a cutting-edge AI platform; it's a mature, search-optimized marketplace. Their competitive advantage isn't proprietary technology but rather scale, SEO mastery, and deep Medicare regulatory expertise. They've turned bureaucratic complexity into a scalable business model.
- Revenue model: Commission-based (no underwriting risk)
- Traffic moat: 54% organic, dominated by Medicare keywords
- Scale: 1.3M+ monthly visits, 1.5M backlinks
- Trust gap: 3.2/5 rating despite massive traffic
- Market timing: Perfect demographic tailwind
The Ultimate Middleman Play
eHealth proves that in regulated markets, owning the customer interface beats owning the product. They're not an insurance company—they're the search engine for insurance.
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5 keywordsHow is Ehealthinsurance's SEO?
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eHealth Insurance
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Reviews (20)
Travis was great
Travis was great
very helpful found exactly what I…
very helpful found exactly what I needed.
Mark Pierson is an excellent Broker
Mark Pierson is an excellent Broker. Knowledgeable, Professional & Ethical. He eased us through a very difficult process that has become overwhelming in the toxic political environment Health Insurance choice tutning into a complete game of chess! Compliments to EHealth & Mark Pierson!
Leesah was very kind and helpful
Leesah was very kind and helpful
Inphiniti was patient and knowledgable
Inphiniti was patient and knowledgable. Really appreciate her help!
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About ehealthinsurance.com
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Technology Stack
ehealthinsurance.com uses 1 technologies across their website including HSTS.
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Traffic & Audience
ehealthinsurance.com receives approximately 1.3M monthly visitors and ranks #38,959 globally. The website has a bounce rate of 51% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:50 on the site.
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