healthcare.gov
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Healthcare.gov: The $0.8M Giant That Runs America
How a government website with 10 employees handles 19.8M visits monthly
Healthcare.gov isn't just a website—it's the digital front door to American healthcare, processing millions of applications with a team smaller than your average startup. While it generated only $0.8M in revenue last year, its real value is incalculable: it's the infrastructure that connects 16.7M monthly visitors to insurance.
"A $0.8M revenue site that commands 16.7M monthly visits is either the world's most efficient nonprofit or the most undervalued infrastructure in American healthcare."
The Traffic Paradox
With 64% direct traffic and only 27% organic search, Healthcare.gov proves that when you're the official government portal, you don't need SEO—you need uptime. The 98.5% 'undefined' country traffic (likely US) shows this isn't a global brand; it's a critical utility. Users don't discover it; they need it.
The Stack That Survives
Built on Tailwind CSS, Bootstrap, and Ant Design, the tech stack reads like a startup's wishlist—modern, scalable, and surprisingly lean. But with New Relic for monitoring and Zendesk for support, it's clear this isn't just about building fast; it's about staying alive when millions hit 'submit' during open enrollment. The 2.6M backlinks are a testament to its authority, not its marketing.
The 1.7-star Trustpilot rating with 76 reviews tells the real story: when this infrastructure fails, people notice. A 1.7-star rating isn't a product problem—it's a scale problem. For a government service that's mandatory for millions, that's not just a rating; it's a political liability.
- Direct traffic dominance (64%) shows it's a destination, not a discovery
- Healthcare.gov login searches (46K/month) reveal friction in the user journey
- The 10-employee team suggests either extreme efficiency or extreme understaffing
Healthcare.gov is America's most important MVP
It's not a product—it's public infrastructure that happens to look like a website
What tech stack does Healthcare use?
How much traffic does Healthcare get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Healthcare's audience located?
Who competes with Healthcare?
Device Distribution
What keywords does Healthcare rank for?
5 keywordsHow is Healthcare's SEO?
Open Graph Image
https://www.healthcare.gov/images/logo.png
Meta Tags
Welcome to the Health Insurance Marketplace® | HealthCare.gov
Welcome to the Health Insurance Marketplace®. Official government website.
Welcome to the Health Insurance Marketplace®
H1 Tags
What is Healthcare's revenue?
Who competes with Healthcare?
Who works at Healthcare?
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What do customers think of Healthcare?
HealthCare.gov
Categories
Activity & Engagement
Contact Information
Reviews (20)
Oh my goodness
Oh my goodness, the customer service representative named Akeria Brooks was absolutely amazing! Not only does she have the patience of a saint, but she was able to know exactly what to do in order to fix the problem I was having and correct some information that I entered in incorrectly when I first set up my account. She was patient, kind, and incredibly knowledgeable in helping me find the problem! Get that girl raise and have her teach all the other operators because she was amazing!
My Healthcare.Gov experience was Amazing!
My experience with Healthcare.gov was truly amazing today! I want to shout out Ms.Jess for being extra professional and prompt with helping me in fraud escalation. I unfortunately hung up on accident, forgetting that the survey came at the end so I had to give her a rating instead. I pray she and her Supervisor see this because she's truly amazing and good at what she does!
Horrible price options
Horrible price options
As someone who is self employed
As someone who is self employed, it is really frustrating being stuck using healthcare.gov as my ONLY option. The marketplace plans (what you find on healthcare.gov) ALL have to have certain parameters that the plans stay in. They are not nearly the same health insurance plans that a big company would offer. Most decent medical providers refuse to accept marketplace plans. Even when you look at your provider's website for "in network" and start calling down the list-they will say "that list is incorrect, we do not accept your insurance". I halfway think that the insurance companies just make a random list. Since the plans are somewhat "low budget"-the insurance companies actually split off the marketplace plans to a separate division. So when you need assistance (like when NO ONE accepts your insurance) and try to call, the first thing that is asked is if you have a marketplace plan-if so you get transferred to that side of the company. Once transferred to that side you get routed to someone overseas who hardly speaks english and will end up hanging up the phone when they do not have an answer. This is after waiting on hold for over an hour. You can call back, but the same thing happens over and over. When you try to call the insurance company because that side of the company ignores what they cant answer-they also will say "you need to deal with that department, we have no control over it". So it is an endless loop of the same experience. I have been using the marketplace plans for over a decade. It does not matter which company I go with, or which tier I select-the experience is ALWAYS the same. Almost like each plan is a bristle on a broom, but they all go back to the same broom handle. Stay away if possible.
There is nothing useful here
There is nothing useful here. The way insurance and doctors charge is keeping majority without help and draining funds so we stop seeking help. .gov should do better if they are an actual government for the PEOPLE!.
Frequently Asked Questions about Healthcare
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Contact Information
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About healthcare.gov
Welcome to the Health Insurance Marketplace®. Official government website.
Company Overview
healthcare.gov Social Media
Contact healthcare.gov
Phone Numbers
Technology Stack
healthcare.gov uses 14 technologies across their website including Font Awesome, HSTS, Ghost, and more.
Fonts
Font Awesome
Security
HSTS
CMS
Ghost
Advertising
DoubleClick Floodlight
Customer Support
Zendesk
Feedback
Qualtrics
Traffic & Audience
healthcare.gov receives approximately 16.7M monthly visitors and ranks #1,653 globally. The website has a bounce rate of 40% with visitors viewing an average of 12.2 pages per visit. Users spend an average of 7:47 on the site.
The majority of healthcare.gov's traffic comes from undefined, undefined, .
Frequently Asked Questions
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This page provides publicly available information about healthcare.gov. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit healthcare.gov directly at https://healthcare.gov.