ehimrx.com
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The PBM That's Not Playing the Game
EHIM is quietly disrupting a $500B industry with a direct-source model
In an industry dominated by giants like CVS Caremark and Express Scripts, EHIM is betting that radical transparency beats complex middlemen. Their approach? Cutting out the pharmacy benefits middleman entirely to deliver savings that traditional PBMs simply can't match.
"Traditional PBMs make money when you spend more. EHIM makes money when you save more. That's not just a business model difference—it's a philosophical revolution."
The Direct Source Advantage
EHIM's core innovation is their 'Direct Source PBM' model. Instead of the traditional three-party system (employer → PBM → pharmacy), they create a two-party connection. This eliminates the hidden spreads, rebates, and spread pricing that cost employers billions annually. Their 121-person team manages this complex logistics network while maintaining the agility larger competitors can't match.
The Traffic Paradox
Here's what's fascinating about EHIM's traffic: 44% comes from organic search, but their top keywords reveal a telling pattern. They rank for 'OptumRx login' and 'Optum pharmacy phone number' queries—essentially capturing traffic meant for their largest competitor. This suggests either brilliant SEO arbitrage or that frustrated employers are actively seeking alternatives to the industry giants. With only 1,998 monthly visits, they're clearly not competing on volume, but on conversion quality.
The company's leadership team reads like a who's who of healthcare innovation. President and CEO Mindi Fynke leads a crew that includes David Lepore (VP of new business development), Dawn Parsons (Director of Agency Administration), and Rob Botham (Director of Clinical Operations). This isn't a startup—it's a seasoned team that understands the regulatory labyrinth of pharmacy benefits.
- Innovative formularies that prioritize cost-effectiveness over manufacturer kickbacks
- Direct contracts with pharmacies eliminate spread pricing entirely
- Transparent reporting that traditional PBMs keep buried in spreadsheets
- Specialty pharmacy management without the hidden markups
The Quiet Giant in the Making
At $26.6M revenue with just 121 employees, EHIM's efficiency ratio suggests they're scaling a model that could disrupt the entire PBM industry. The question isn't whether they can compete—it's whether traditional PBMs can adapt fast enough to survive.
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EHIM | Pharmacy Benefits. Managed.
EHIM, a leading Direct Source PBM, lowering pharmacy costs through innovative formularies. Experience significant savings.
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About ehimrx.com
EHIM, a leading Direct Source PBM, lowering pharmacy costs through innovative formularies. Experience significant savings.
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ehimrx.com uses 18 technologies across their website including Font Awesome, HSTS, AWS CloudFront, and more.
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ehimrx.com receives approximately 2.0K monthly visitors and ranks #7,597,563 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:24 on the site.
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