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The White-Label Restaurant Tech Play
How a 7-person team built a $500k ARR reseller engine for hungry restaurateurs
While the restaurant tech giants fight for market share, eHungry quietly built a $500k ARR engine by empowering resellers to own the local ordering market. This isn't about direct-to-restaurant dominance—it's about a smarter, distributed model that scales through partnerships.
"They're not building a restaurant platform—they're building a platform for platform builders."
The Reseller-First Model
eHungry's genius lies in its B2B2C architecture. Instead of competing for every restaurant's loyalty, they equip local entrepreneurs with a white-label system. These resellers handle sales, support, and relationships while eHungry provides the tech backbone. With 47% direct traffic, their resellers are clearly bringing customers back to the platform.
The Traffic Paradox
Here's the counterintuitive data: only 22% of traffic comes from organic search, yet they rank for hyper-local restaurant queries like 'annabel's pizza unionville ny menu' (440 monthly volume). This isn't SEO magic—it's their resellers creating micro-sites that capture intent for specific restaurants, then funneling that traffic through the eHungry ecosystem.
The tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for rapid UI development, PWA for offline capability, and a suite of tracking tools (Google Analytics, Crazy Egg, Calendly) to optimize the reseller onboarding funnel. They're not reinventing the wheel—they're building a reliable, measurable machine.
- White-label architecture: Resellers own the customer relationship while eHungry powers the tech
- Micro-SEO strategy: Capturing hyper-local restaurant searches through partner sites
- Lean operations: 7 employees generating $500k ARR = $71k revenue per employee
- Direct traffic dominance: 47% direct suggests strong brand recall among resellers
The Quiet Giant Strategy
eHungry proves that in a crowded market, the most powerful play is often enabling others to win—while you take a cut of every transaction.
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Start Your Own Online Ordering Business | eHungry for Resellers
Become a reseller with eHungry. Offer restaurants a white-label online ordering system and earn monthly revenue.
Start Your Own Online Ordering Business
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About ehungry.com
Become a reseller with eHungry. Offer restaurants a white-label online ordering system and earn monthly revenue.
Company Overview
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Technology Stack
ehungry.com uses 10 technologies across their website including Typeform, Calendly, Crazy Egg, Google Tag Manager, and more.
Forms
Typeform
Scheduling
Calendly
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
ehungry.com receives approximately 52.3K monthly visitors and ranks #350,763 globally. The website has a bounce rate of 26% with visitors viewing an average of 10.2 pages per visit. Users spend an average of 2:21 on the site.
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