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Elanco: The $4.8B Animal Health Titan
How legacy pharma built a digital fortress in the veterinary world
Elanco isn't just selling pet meds—it's building the digital nervous system of modern veterinary medicine. With $4.79B in revenue and 9,150 employees, they've transformed from a Lilly spin-off into a data-driven powerhouse that owns the conversation around animal health.
"They don't just manufacture drugs—they manufacture authority. Every search for 'galliprant dosing chart' is a captured lead."
The SEO Moat
Elanco's traffic isn't accidental—it's engineered. They rank #1 for 'elanco' (13K searches/month) but more importantly, they own specific clinical queries like 'zenrelia dosing chart' (3.5K searches). This is textbook pharmaceutical SEO: capture veterinarians searching for drug information, not just brand name. The 55% organic traffic share proves they're building a content fortress, not just a website.
The B2B2C Playbook
Elanco's audience is two-tiered: veterinarians (B2B) and pet owners (B2C). Their traffic patterns reveal this strategy. While 'elanco' drives brand searches, clinical terms like 'galliprant dosing chart' target vets directly. The 35% direct traffic suggests strong brand recall—vets bookmark Elanco's portal for daily reference. This isn't DTC; it's professional-grade digital infrastructure serving medical practitioners.
The tech stack tells a modernization story. They're using Next.js and Tailwind CSS—indicating a recent rebuild for performance and mobile-first design. HSTS implementation shows security awareness. Google Analytics + Tag Manager suggest sophisticated tracking. This isn't a legacy pharmaceutical site; it's a 2023-2024 rebuild that treats the web as a primary channel, not an afterthought.
- Traffic concentration: 39.9% from 'undefined' country—likely US but masked, suggesting global privacy compliance
- Social presence: Facebook, LinkedIn, Instagram—B2B focused, not consumer-facing
- Career portal: Dedicated /careers page signals aggressive hiring in a 9,150-person org
- No Trustpilot presence: They don't need consumer reviews—vets trust clinical data, not ratings
The Quiet Digital Monopoly
Elanco isn't chasing DTC trends—they're building an unassailable moat in veterinary medicine, one search query at a time. For investors: this is a digital infrastructure play disguised as pharma.
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Elanco
As a global leader in animal health, Elanco provides innovation solutions to improve animal health. Making life better for animals, makes life better.
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About elanco.com
As a global leader in animal health, Elanco provides innovation solutions to improve animal health. Making life better for animals, makes life better.
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elanco.com uses 13 technologies across their website including Wistia, Google Fonts, HSTS, and more.
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Wistia
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HSTS
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jsDelivr
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TrustArc
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Traffic & Audience
elanco.com receives approximately 449.9K monthly visitors and ranks #115,154 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:50 on the site.
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This page provides publicly available information about elanco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit elanco.com directly at https://elanco.com.