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elastic.co

15 technologies
VerifiedVisit1.3M/mo$734M4.3K15 Tech25 Leads
Deep Dive

Elastic: The Unsung Infrastructure Giant

How a search company quietly built a $734M revenue platform with 1.3M monthly visitors

While everyone obsesses over AI startups, Elastic quietly built a $734M revenue engine powering search for 4,324 employees across the globe. Their 1.3M monthly visitors aren't browsing—they're solving real infrastructure problems at scale.

$733.8M
annual revenue
1.33M
monthly visitors
4,324
employees
5.6M
backlinks

"They didn't just build a search engine—they built the default infrastructure layer for observability and security."

The Growth Trajectory

With 50% organic traffic and 39% direct, Elastic's growth is self-sustaining. Their 5.6M backlinks aren't from marketing fluff—they're from engineers solving real problems. The 'ELK' stack alone drives 123,900 monthly searches, making it a category-defining brand.

Technical Moat

Their tech stack reveals strategic choices: Next.js for performance, Tailwind for speed, and a PWA approach. But the real moat is their ecosystem—50% of traffic comes from engineers searching for solutions, not brand terms. They own the problem space, not just the product.

The 3.2/5 Trustpilot rating with just 1 review is telling. Elastic doesn't sell to consumers—they sell to enterprises who don't leave reviews on Trustpilot. Their 21.3% traffic from 'undefined' countries suggests they're winning in markets where attribution is messy, but adoption is real.

  • Dominates search with 'elasticsearch' (94K monthly searches) and 'ELK' (123K searches)
  • Owns the observability space with Kibana (33K searches)
  • Built a community that generates 5.6M backlinks organically
  • Revenue per employee: ~$170K—efficient for infrastructure software
Doesn't chase AI hype cycles
Builds infrastructure that developers actually search for
Avoids consumer-facing marketing
Creates category-defining open-source tools
Ignores traditional review platforms
Grows through engineering word-of-mouth

The Infrastructure Playbook

Elastic proves that in developer tools, being the default search query is better than being the default homepage

What tech stack does Elastic use?

15 detected
Video1
Privacy & Consent1
A/B Testing1
Analytics & Marketing1
Performance1
Web Standards2
Frontend Frameworks1

How much traffic does Elastic get?

Traffic & Engagement

1.2M
Monthly Visits
-13.6%
4.6
Pages/Visit
10:34
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend-31%
1.7M
Oct 2025
Oct
1.4M
Nov 2025
Nov
1.2M
Dec 2025
Dec

Rankings

#42,539
Global Rank
#40,404
United States Rank
Computer Software and Development
Category

Backlinks & Authority

5.6M
Backlinks
50.4K
Ref. Domains
57
Authority Score
Low
Penalty Risk
Backlinks Trend-22%
7.2M
Jul 2025
Jul
6.8M
Aug 2025
Aug
6.7M
Sep 2025
Sep
6.5M
Oct 2025
Oct
6.2M
Nov 2025
Nov
5.6M
Dec 2025
Dec

Search Traffic

Organic
556.7K
Paid
22.3K

Top Organic Keywords

#1elasticsearch
14,800 vol3.1%
#3elastic
40,500 vol2.8%
#1cluster health
9,900 vol2.1%
#1logstash
2,900 vol1.9%

Where is Elastic's audience located?

🇺🇸United States18.3%
🇮🇳India10.7%
🇨🇳China9.3%
🇩🇪Germany4.5%
🇷🇺Russia4.3%

Device Distribution

Desktop85.1%
Mobile14.9%

What keywords does Elastic rank for?

5 keywords
1elasticsearch94.4K vol$1.58
2elastic43.3K vol$2.17
3elastic search33.7K vol$1.82
4kibana33.9K vol$1.50
5elk123.9K vol$1.08

What is Elastic's revenue?

$734M
Annual Revenue
4,324
8%
Employees
$170K
Revenue/Employee
$162M
Total Funding
$8.8B
Valuation
Mountain View, United States
Headquarters

Who works at Elastic?

Loading leads...

What do customers think of Elastic?

Elastic

Elastic

3.2
1 reviews

Categories

Software Vendor#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
CO

Reviews (1)

Filter by rating:
XEONv E
3/26/2025
🇨🇦 Canada4 reviewsOrganicUnverified
Experience date: 3/25/2025
Evil company

Evil company, never sign up for any email notification.They most likely bought it from brighttalk, another trash company. The irony of these companies, for cybersecurity, yet they ARE the cyber threat. You cannot simply unsubscribe like any other companies. When you press on the unsub link, you will need to register and the go into configuration to unsub... you need to register first!! absolutely garbage.

Frequently Asked Questions about Elastic

What is Elastic's Revenue?
Elastic generates approximately $734M in annual revenue. With 4,324 employees, that's $169,704 per employee. The company has raised $162M in total funding.
How fast is Elastic growing?
Elastic has declined by 13.6% in the last 6 months according to traffic data. employee count has changed by 8% year over year.
How do people interact with Elastic?
When visiting Elastic, visitors view an average of 4.6 pages per visit, and spend around 10:34 on the site, and the bounce rate is 52.5%.
How do people find Elastic?
600.2K people (51%) visit Elastic directly. 556.7K (47%) find them through organic search. 22.3K (2%) come through paid advertising.
Who uses Elastic?
Elastic's top market is United States with 216.1K visitors (18.3%). India is 2nd with 126.7K (10.7%). China is 3rd with 109.2K (9.3%).
What technologies does Elastic use?
Elastic uses 15 technologies across their website including Video, Fonts, Privacy & Consent. Key technologies include Vidyard, Google Fonts, Iubenda.
Who are Elastic's competitors?
Elastic's main competitors include Stardog Union, Hawk Search, Searchspring, Coveo, Inbenta Technologies. These companies operate in similar markets and compete for the same customer base.
What do customers think of Elastic?
Elastic has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About elastic.co

Company Overview

elastic.co
Website
computers_electronics_and_technology
Industry
#38,002
Global Rank
1.3M
Monthly Visitors
15
Technologies
25+
Employees

Technology Stack

elastic.co uses 15 technologies across their website including Vidyard, Google Fonts, Iubenda, and more.

Video

Vidyard

Fonts

Google Fonts

Privacy & Consent

Iubenda

A/B Testing

Optimizely

Analytics & Marketing

Google Tag Manager

Performance

Priority Hints

Traffic & Audience

1.3M
Monthly Visits
42%
Bounce Rate
3.7
Pages/Visit
3:13
Avg. Duration

elastic.co receives approximately 1.3M monthly visitors and ranks #38,002 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:13 on the site.

The majority of elastic.co's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is elastic.co?
elastic.co is a website that you can visit at https://elastic.co. Use TechList.ai to discover the technologies, analytics, and company information about elastic.co.
What technologies does elastic.co use?
elastic.co uses 15 technologies including Vidyard, Google Fonts, and 9 more. View the full tech stack analysis above.
How popular is elastic.co?
elastic.co receives approximately 1.3M monthly visitors and ranks #38,002 globally. Traffic is declining by 9.7% month-over-month.

Related Searches

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This page provides publicly available information about elastic.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit elastic.co directly at https://elastic.co.