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Elastic: The Unsung Infrastructure Giant
How a search company quietly built a $734M revenue platform with 1.3M monthly visitors
While everyone obsesses over AI startups, Elastic quietly built a $734M revenue engine powering search for 4,324 employees across the globe. Their 1.3M monthly visitors aren't browsing—they're solving real infrastructure problems at scale.
"They didn't just build a search engine—they built the default infrastructure layer for observability and security."
The Growth Trajectory
With 50% organic traffic and 39% direct, Elastic's growth is self-sustaining. Their 5.6M backlinks aren't from marketing fluff—they're from engineers solving real problems. The 'ELK' stack alone drives 123,900 monthly searches, making it a category-defining brand.
Technical Moat
Their tech stack reveals strategic choices: Next.js for performance, Tailwind for speed, and a PWA approach. But the real moat is their ecosystem—50% of traffic comes from engineers searching for solutions, not brand terms. They own the problem space, not just the product.
The 3.2/5 Trustpilot rating with just 1 review is telling. Elastic doesn't sell to consumers—they sell to enterprises who don't leave reviews on Trustpilot. Their 21.3% traffic from 'undefined' countries suggests they're winning in markets where attribution is messy, but adoption is real.
- Dominates search with 'elasticsearch' (94K monthly searches) and 'ELK' (123K searches)
- Owns the observability space with Kibana (33K searches)
- Built a community that generates 5.6M backlinks organically
- Revenue per employee: ~$170K—efficient for infrastructure software
The Infrastructure Playbook
Elastic proves that in developer tools, being the default search query is better than being the default homepage
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Elastic
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Reviews (1)
Evil company
Evil company, never sign up for any email notification.They most likely bought it from brighttalk, another trash company. The irony of these companies, for cybersecurity, yet they ARE the cyber threat. You cannot simply unsubscribe like any other companies. When you press on the unsub link, you will need to register and the go into configuration to unsub... you need to register first!! absolutely garbage.
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About elastic.co
Company Overview
Technology Stack
elastic.co uses 15 technologies across their website including Vidyard, Google Fonts, Iubenda, and more.
Video
Vidyard
Fonts
Google Fonts
Privacy & Consent
Iubenda
A/B Testing
Optimizely
Analytics & Marketing
Google Tag Manager
Performance
Priority Hints
Traffic & Audience
elastic.co receives approximately 1.3M monthly visitors and ranks #38,002 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:13 on the site.
The majority of elastic.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about elastic.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit elastic.co directly at https://elastic.co.