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eLaw: The $8.9M Legal Tech Titan You Haven't Heard Of
Why a 41-person NYC startup dominates legal calendaring with minimal marketing spend
In a market obsessed with AI and disruption, eLaw quietly commands New York's legal docketing space with a simple promise: be the #1 case tracking system. No hype, no venture capital, just $8.9M in revenue from 41 employees.
"eLaw doesn't chase trends—it owns a boring, critical workflow so well that lawyers pay premium prices for reliability over features."
The Anti-Startup Startup
eLaw breaks every growth hacking rule. Their website screams 2010: jQuery, Bootstrap, Owl Carousel. Yet they rank #1 for 'elaw' (5,160 monthly searches) and capture 84% of traffic from undefined regions—likely because their clients are law firms that type 'elaw.com' directly into their browsers. This isn't a failure of SEO; it's proof of a sticky, installed base. When your direct traffic is 59% and organic is only 28%, you've built a product that becomes part of the furniture.
The Monopoly Playbook
Notice the top keywords: 'ecourts nyc' (1,340 searches), 'ecalendar' (1,320 searches). eLaw isn't competing on generic legal terms—they're capturing search intent around New York's specific court ecosystem. This is a regional moat. While competitors chase 'legal software,' eLaw owns 'NYC legal software.' Their $8.9M revenue on 41 employees ($217K/employee) suggests a high-margin, low-churn business built on court system integration complexity.
The tech stack reveals their priorities: stability over innovation. HSTS security, Google Analytics for tracking, and a blog that's likely more about court updates than thought leadership. They're not building a platform; they're maintaining a utility. The 'eServe' feature for electronic PIP filing in New Jersey shows they expand methodically—adding one jurisdiction at a time rather than boiling the ocean.
- Dominates a niche so specific ('NYC case tracking') that generalist competitors can't touch them
- Built a $8.9M business with no funding—profitability over scale
- 59% direct traffic proves lock-in; lawyers bookmark elaw.com like they do Westlaw
- Product-led growth: sync to any calendar/management system = embedded workflow
eLaw Wins by Being Boring
While startups chase AI, they own a workflow so critical that lawyers type their domain directly. That's not a bug—it's the business model.
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eLaw New York Case Tracking | Home
New York's Number One rated Best Docketing and Calendaring system !
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About elaw.com
New York's Number One rated Best Docketing and Calendaring system !
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Technology Stack
elaw.com uses 11 technologies across their website including Google Maps, Font Awesome, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Security
HSTS
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
elaw.com receives approximately 7.8K monthly visitors and ranks #2,324,196 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:28 on the site.
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