elderjones.com
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Elder-Jones: The $25M Retail Construction Ghost
A high-revenue contractor with minimal digital footprint—success through legacy, not scale.
In an industry obsessed with digital dominance, Elder-Jones operates as a $25.8M ghost. With 89 employees and a niche focus on retail construction, they’ve built a business that thrives on legacy relationships over online visibility, proving that in construction, reputation still beats SEO.
"Their $25.8M revenue on 1.6K monthly visits is the ultimate proof that in B2B construction, relationships dwarf digital footprint."
The Retail Specialist Paradox
Elder-Jones explicitly brands as a retail construction general contractor—a highly specialized, cyclical industry. Yet their digital presence is minimal. This suggests a business model built on repeat clients and direct referrals, where the website serves as a digital business card rather than a lead-generation engine. The 'warehouses' keyword in their top searches hints at expansion beyond pure retail into industrial spaces.
The Traffic Anomaly
With 46% organic traffic and 36% direct traffic, their ratio is inverted for a typical B2B company. Usually, direct traffic dominates for established brands. This suggests a fragmented or inconsistent brand recall—people search for 'elder jones inc' (410 volume) rather than navigating directly. The massive 15,230 volume for 'elder' alone is a red herring; it's dominated by the common surname, not the brand, diluting their SEO value.
Their tech stack reveals a story of minimalism and legacy. Using jQuery and Bootstrap alongside Tailwind CSS suggests a website that hasn't seen a major overhaul in years. For a company of this size and revenue, the absence of modern frameworks (like React or Vue) or a sophisticated CMS is telling—they aren't investing in digital transformation. The stack is functional, not innovative.
- Niche Dominance: Focused solely on retail construction, avoiding dilution in the broader commercial market.
- Leadership Stability: Key personnel like John Elder (Owner) and Brian Perkkio (VP Ops) signal long-term operational control.
- Geographic Focus: U.S., Canada, Puerto Rico indicates a strategic regional footprint without overextending.
- No Digital Growth Hacking: Absence of paid ads, blog content, or backlink strategy is a deliberate choice.
The Silent Giant Strategy
Elder-Jones proves that in construction, a strong portfolio and word-of-mouth can build a $25M business without a single viral campaign.
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Open Graph Image
https://www.elderjones.com/wp-content/uploads/2023/07/EJ_Featured.jpg
Meta Tags
Home - Elder-Jones | General Contractor | U.S. Canada Puerto Rico
As a leading general contractor specializing in retail construction, our staying power is a testament to the value we provide our customers through elevated standards of service and competitive pricing.
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About elderjones.com
As a leading general contractor specializing in retail construction, our staying power is a testament to the value we provide our customers through elevated standards of service and competitive pricing.
Company Overview
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Technology Stack
elderjones.com uses 15 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
elderjones.com receives approximately 1.6K monthly visitors and ranks #7,532,590 globally. The website has a bounce rate of 31% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:00 on the site.
The majority of elderjones.com's traffic comes from .
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