eldiario.es
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elDiario.es: The Anti-Paywall Powerhouse
How 380 people built a €53M revenue giant by betting on free access
In a world where media is rushing behind paywalls, elDiario.es is playing a different game. With 44M monthly visits and €53M in revenue, they've proven that free, independent journalism can be a massive business.
"They're not selling news—they're selling trust at scale, and charging corporate clients for the privilege."
The Traffic Moat
With 55% direct traffic and 38% organic search, elDiario.es has built something most publishers dream of: a brand that people type into their browser directly. This isn't algorithmic luck—it's years of consistent, quality journalism that creates daily habits. The 125M backlinks are a testament to their authority; they've become the internet's default source for Spanish political news.
The B2B Revenue Engine
Here's the genius: elDiario.es is free for readers but expensive for corporations. Their model flips the traditional media equation. Instead of nickel-and-diming individual subscribers, they leverage massive scale to sell high-value advertising and corporate access. €53M revenue with 380 employees means ~€140K revenue per employee—efficient enough to compete with tech companies.
The Trustpilot score of 2.4/5 from 68 reviews tells a fascinating story. It's polarizing—exactly what you want in media. The people who love them (the 92% Spanish core audience) love them fiercely. The critics? Probably the ones being investigated. That's not a bug; it's a feature of adversarial journalism.
- Massive scale without subscription friction (44M monthly visits)
- B2B monetization over B2C (€53M revenue from corporate clients)
- Political brand identity (92% traffic from Spain, dominant in politics)
- Tech-forward distribution (TikTok, YouTube, Instagram—meeting audiences where they are)
This is the future of media
Scale first, monetize through the enterprise, stay fiercely independent. elDiario.es isn't just a news site—it's a new model for the post-print world.
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Open Graph Image
https://static.eldiario.es/clip/4737196c-2353-44b1-b78e-3c26b1adcfe8_facebook-aspect-ratio_default_0.jpg
Meta Tags
elDiario.es - Noticias de actualidad - Periodismo a pesar de todo
Diario digital de noticias de actualidad sobre política y economía, análisis y blogs de opinión. Dirigido por Ignacio Escolar. Periodismo riguroso, independiente y honesto.
elDiario.es - Periodismo a pesar de todo
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Reviews (20)
El único medio español realmente independiente…
El único medio realmente independiente en España. Solo el 10% de sus ingresos vienen de la publicidad, con lo que no están atados a las empresas. Los fondos los proporcionan sus subscriptores y no reciben financiación de ningún partido político como pasa con The Objective o esRadio y muchos otros. Se rigen por unos estatus que son públicos y transparentes. Necesitamos más prensa como ellos para cambiar la percepción de la misma, luchar contra las fake news y que sirvan como servicio público.
Es el mejor periódico digital que he…
Es el mejor periódico digital que he leído nunca. Hace crítica de todos los partidos políticos, tiene artículos muy interesantes de toda índole. Sinceramente no sé como las opiniones que he leído en esta web son tan adversos y difamatorias hacia este medio de información. Veraz!!
Buen diario de actualidad
Uno de los pocos diarios independientes de España, plural y objetivo. Siempre ofrece noticias de actualidad y exclusivas y tratan temas de gran importancia social y cultural con el rigor que les caracteriza.
De mis favoritos
Pues para todo lo que hay por ahí, de lo mejorcito.
Información libre y veraz
Leo información contrastada. Aportan documentción y, declaraciones de personas con su cargo, nombre y apellidos. No bulos, mentiras, manipulación e información insidiosa propia de tabloides y pasquines "filo-nazis".
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About eldiario.es
Diario digital de noticias de actualidad sobre política y economía, análisis y blogs de opinión. Dirigido por Ignacio Escolar. Periodismo riguroso, independiente y honesto.
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Technology Stack
eldiario.es uses 19 technologies across their website including Font Awesome, PHP, OneSignal, and more.
Fonts
Font Awesome
Programming Languages
PHP
Push Notifications
OneSignal
Privacy & Consent
Didomi
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
eldiario.es receives approximately 44.2M monthly visitors and ranks #1,434 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 3:05 on the site.
The majority of eldiario.es's traffic comes from undefined, undefined, .
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