9:41
electric.coop
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electric.coop

19 technologies
VerifiedGrowingVisit36.3K/mo$750M1.6K19 Tech25 Leads
Deep Dive

The Invisible Giant of Rural Power

How a 1,600-person trade association quietly runs America's electric grid

While Silicon Valley obsesses over cloud infrastructure and AI data centers, a 1,600-person organization in Arlington, VA quietly manages the largest segment of America's electric grid. Electric.coop isn't a utility—it's the brain trust behind 900+ local cooperatives serving 42 million people across rural America.

$750M
annual revenue
1,634
employees
36K
monthly website visits
55%
direct traffic

"This isn't a tech company pretending to be a utility—it's a utility trade association that operates like a tech giant."

The Community-First Model

Electric.coop represents the antithesis of centralized power. Their 900+ local cooperatives are member-owned, meaning customers are literally shareholders. When you flip a switch in rural Nebraska or rural Georgia, you're not funding Wall Street—you're funding your neighbor. This structure creates a 95.6% domestic traffic concentration, proving their hyper-local focus.

The Hidden Growth Engine

Despite serving 42 million people, their digital footprint is deceptively modest. 36K monthly visits with 55% direct traffic suggests a community that doesn't need to search—they already know where to go. The 37% organic search traffic reveals their SEO strategy is passive, not aggressive. They're not competing for eyeballs; they're serving a captive audience.

The keywords tell a fascinating story: 'nreca' dominates with 1,070 monthly searches. But the second-highest volume keyword—'largest electric cooperativesw in the us by number of customers'—reveals a critical insight. The typo ('cooperativesw') suggests these aren't casual browsers. These are industry insiders, journalists, and researchers seeking authoritative data. Electric.coop is becoming the de facto source of truth for an entire industry.

  • 19 technologies detected: jQuery, Tailwind CSS, Bootstrap, PWA—modern but pragmatic tech stack
  • Social presence across 5 platforms with consistent branding (@NRECA on Twitter)
  • Key leadership includes former tech executives like Susan Donovan (Interim CIO)
  • International division (NRECA International) suggests global expansion beyond US borders
No flashy Silicon Valley branding
Industry-defining authority
No aggressive growth hacking
Captive audience of 42M+ Americans
No investor pitch deck
Mission-driven infrastructure
No venture funding
Stable $750M revenue stream

The Ultimate B2B Infrastructure Play

Electric.coop isn't selling electricity—it's selling the entire ecosystem that makes rural power possible. For founders and investors, this is the playbook: build the invisible infrastructure for an industry too big to fail, own the data, and let the community come to you.

What tech stack does Electric use?

35 detected
Programming Languages1
Customer Support1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics16
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
M
Microsoft Clarity
T
Twitter Pixel
G
Google APIs
G
Google Tag Manager
G
Google Static
L
LinkedIn Insight Tag
T
Twitter Ads
M
Microsoft Clarity
G
Google Analytics
G
Google DoubleClick
T
Twitter/X
L
LinkedIn
B
Bing

How much traffic does Electric get?

Traffic & Engagement

36.3K
Monthly Visits
3.2
Pages/Visit
1:21
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-19%
44.7K
Oct 2025
Oct
32.3K
Nov 2025
Nov
36.3K
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
55%
Social
1%
Referrals
7%
Email
0%
Paid
1%

Where is Electric's audience located?

🌍95.6%
🌍1.8%
🌍1.7%
🌍1.0%

What keywords does Electric rank for?

5 keywords
1nreca1.1K vol$1.58
2largest electric cooperativesw in the us by number of customers360 vol
3great lakes energy communications job250 vol
4getting on with an electrical coop is hard260 vol
5electric cooperative vp of communications200 vol

How is Electric's SEO?

Open Graph Image

OG Image preview
og:image

https://www.electric.coop/wp-content/uploads/2017/01/NRECA-Logo-INVESTED-600x315.jpg

Meta Tags

title38 chars

Home - America's Electric Cooperatives

description155 chars

Learn about America's electric cooperatives, their trade association NRECA, and how the cooperative business model creates community-focused organizations.

og:title

Home

languageEN-US

H1 Tags

h1FEMA Public Assistance: Powering Recovery for Rural America

Schema Types

Unknown

Who works at Electric?

Loading leads...

What do customers think of Electric?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Electric

What is Electric's Revenue?
Electric generates approximately $750M in annual revenue. With 1,634 employees, that's $458,996 per employee.
What does Electric do?
Learn about America's electric cooperatives, their trade association NRECA, and how the cooperative business model creates community-focused organizations.
How fast is Electric growing?
Electric employee count has changed by 7% year over year.
What technologies does Electric use?
Electric uses 19 technologies across their website including Video, Fonts, Programming Languages. Key technologies include YouTube Embed, Font Awesome, Google Fonts, PHP.
Who are Electric's competitors?
Electric's main competitors include FeedMore, America's Charities, National School Boards Association, Girl Scout Council of Colonial Coast, Liberty Live Church. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Electric?

Contact Information

What are Electric's key pages?

Export electric.coop Data

Download the complete tech stack, analytics, leads, and company data for electric.coop in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About electric.coop

Learn about America's electric cooperatives, their trade association NRECA, and how the cooperative business model creates community-focused organizations.

Company Overview

electric.coop
Website
heavy_industry_and_engineering
Industry
#763,172
Global Rank
36.3K
Monthly Visitors
19
Technologies
25+
Employees

electric.coop Key Pages

Contact electric.coop

Phone Numbers

Technology Stack

electric.coop uses 19 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Advertising

Twitter Pixel, LinkedIn Insight Tag

Customer Support

Zendesk

Traffic & Audience

36.3K
Monthly Visits
47%
Bounce Rate
3.2
Pages/Visit
1:21
Avg. Duration

electric.coop receives approximately 36.3K monthly visitors and ranks #763,172 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:21 on the site.

The majority of electric.coop's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is electric.coop?
Learn about America's electric cooperatives, their trade association NRECA, and how the cooperative business model creates community-focused organizations.
What technologies does electric.coop use?
electric.coop uses 19 technologies including YouTube Embed, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact electric.coop?
You can contact electric.coop through their contact page.
What are electric.coop's social media accounts?
electric.coop is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is electric.coop hiring?
Check electric.coop's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is electric.coop?
electric.coop receives approximately 36.3K monthly visitors and ranks #763,172 globally. Traffic is growing by 12.3% month-over-month.

Related Searches

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This page provides publicly available information about electric.coop. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit electric.coop directly at https://electric.coop.