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The Invisible Giant of Rural Power
How a 1,600-person trade association quietly runs America's electric grid
While Silicon Valley obsesses over cloud infrastructure and AI data centers, a 1,600-person organization in Arlington, VA quietly manages the largest segment of America's electric grid. Electric.coop isn't a utility—it's the brain trust behind 900+ local cooperatives serving 42 million people across rural America.
"This isn't a tech company pretending to be a utility—it's a utility trade association that operates like a tech giant."
The Community-First Model
Electric.coop represents the antithesis of centralized power. Their 900+ local cooperatives are member-owned, meaning customers are literally shareholders. When you flip a switch in rural Nebraska or rural Georgia, you're not funding Wall Street—you're funding your neighbor. This structure creates a 95.6% domestic traffic concentration, proving their hyper-local focus.
The Hidden Growth Engine
Despite serving 42 million people, their digital footprint is deceptively modest. 36K monthly visits with 55% direct traffic suggests a community that doesn't need to search—they already know where to go. The 37% organic search traffic reveals their SEO strategy is passive, not aggressive. They're not competing for eyeballs; they're serving a captive audience.
The keywords tell a fascinating story: 'nreca' dominates with 1,070 monthly searches. But the second-highest volume keyword—'largest electric cooperativesw in the us by number of customers'—reveals a critical insight. The typo ('cooperativesw') suggests these aren't casual browsers. These are industry insiders, journalists, and researchers seeking authoritative data. Electric.coop is becoming the de facto source of truth for an entire industry.
- 19 technologies detected: jQuery, Tailwind CSS, Bootstrap, PWA—modern but pragmatic tech stack
- Social presence across 5 platforms with consistent branding (@NRECA on Twitter)
- Key leadership includes former tech executives like Susan Donovan (Interim CIO)
- International division (NRECA International) suggests global expansion beyond US borders
The Ultimate B2B Infrastructure Play
Electric.coop isn't selling electricity—it's selling the entire ecosystem that makes rural power possible. For founders and investors, this is the playbook: build the invisible infrastructure for an industry too big to fail, own the data, and let the community come to you.
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Open Graph Image

https://www.electric.coop/wp-content/uploads/2017/01/NRECA-Logo-INVESTED-600x315.jpg
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Home - America's Electric Cooperatives
Learn about America's electric cooperatives, their trade association NRECA, and how the cooperative business model creates community-focused organizations.
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About electric.coop
Learn about America's electric cooperatives, their trade association NRECA, and how the cooperative business model creates community-focused organizations.
Company Overview
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Technology Stack
electric.coop uses 19 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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YouTube Embed
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Font Awesome, Google Fonts
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PHP
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WordPress
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Traffic & Audience
electric.coop receives approximately 36.3K monthly visitors and ranks #763,172 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:21 on the site.
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This page provides publicly available information about electric.coop. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit electric.coop directly at https://electric.coop.