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Electrico: The 56-Person Powerhouse
How a niche Belgian energy player builds a $20M business without massive traffic
In a world obsessed with scale, Electrico proves that focused execution beats vanity metrics. With just 56 employees and 17 monthly visitors, this Belgian energy specialist is quietly generating $20.2M in revenue. The real story isn't about traffic—it's about trust, B2B relationships, and dominating specific local keywords that actually convert.
"This isn't a traffic problem. It's a B2B revenue engine disguised as a website."
The Keyword Strategy They Don't Brag About
While competitors chase broad terms, Electrico dominates hyper-specific local searches. They rank for 'stordeur' (440 monthly volume) and 'geelen electro' (250 monthly volume)—terms with zero global competition but massive local intent. This isn't SEO; it's precision targeting. Every visitor is likely a qualified commercial lead, not a casual browser.
The B2B Infrastructure Play
With 56 employees and $20.2M revenue, that's ~$360K revenue per employee—strong for industrial services. The site uses Tailwind CSS, jQuery, and Bootstrap—pragmatic tech choices for a functional business tool, not a growth hack platform. Their careers page redirects to bumacogroup.be, suggesting they're part of a larger ecosystem, likely leveraging shared back-office functions to keep overhead lean.
- 100% Belgian traffic share: Zero international ambition, maximum local dominance
- 40% organic traffic: But these aren't random clicks—they're commercial intent searches
- 39% direct traffic: The holy grail—brand recognition in a niche B2B market
- Facebook presence: Low activity, but likely high-trust community engagement
The real lesson here is for founders and investors: Electrico represents the anti-unicorn playbook. They've built a $20M business without chasing scale, without raising capital, and without optimizing for growth metrics that don't matter. Their tech stack is pragmatic—jQuery and Bootstrap aren't sexy, but they work. Their traffic is minimal but intentional. This is what product-market fit looks like in a traditional industry: quiet dominance, not loud hype.
The B2B Quiet Giant Model
Electrico proves that in industrial markets, depth beats width every time. They don't need 100K visitors—they need the 17 who actually sign contracts.
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About electrico.be
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Technology Stack
electrico.be uses 14 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
electrico.be receives approximately 17 monthly visitors. The website has a bounce rate of 49% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of electrico.be's traffic comes from .
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This page provides publicly available information about electrico.be. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit electrico.be directly at https://electrico.be.