eliinc.com
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The Incivility Fixer
How a niche training firm quietly commands $5.4M in revenue by weaponizing soft skills.
While tech giants obsess over AI and automation, Employment Learning Innovations (ELI) is tackling a far more primal problem: workplace incivility. They aren't selling software; they're selling a culture reset.
"Most companies treat culture as a vibe; ELI treats it as a skill set you can train, measure, and enforce."
The Niche Dominator
ELI isn't trying to be the next Udemy. With 41 employees generating $5.4M in revenue, they operate with the efficiency of a specialized consultancy. Their traffic data reveals a telling split: 41% direct traffic suggests strong brand recall and repeat business, while 36% organic search captures intent around specific pain points like 'incivility' and 'active learning.' They own the vocabulary of workplace toxicity.
The 'Search for Meaning' Strategy
Their keyword strategy is fascinatingly broad yet targeted. Ranking for 'eli' (33k volume) is table stakes, but capturing 'allies meaning' (4.5k) and 'incivility' (2.9k) positions them as thought leaders, not just vendors. They are capturing traffic from people trying to understand the *problem* before they even know the solution exists. This is SEO as education.
The company's leadership, anchored by Stephen Paskoff, suggests a long-term vision. Unlike VC-backed startups chasing hockey-stick growth, ELI appears bootstrapped or conservatively funded (N/A funding status), focusing on sustainable profitability. Their tech stack—relying on jQuery, Bootstrap, and standard analytics—prioritizes stability over bleeding-edge flash.
- Revenue per employee is ~$131k, indicating high-value service delivery rather than low-margin scale.
- Social presence is mature (Twitter, LinkedIn, YouTube) but engagement is likely focused on B2B relationship building.
- The lack of Trustpilot reviews suggests a traditional sales cycle driven by referrals and RFPs, not transactional e-commerce.
The Unsexy Billion-Dollar Problem
Incivility costs the US economy billions annually. ELI isn't chasing trends; they are monetizing a permanent human flaw.
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Employment Learning Innovations Training in the Workplace
ELI stands for Employment Learning Innovations. Our training services are designed to help your company address uncivil behavior and improve your workplace.
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About eliinc.com
ELI stands for Employment Learning Innovations. Our training services are designed to help your company address uncivil behavior and improve your workplace.
Company Overview
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Technology Stack
eliinc.com uses 24 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, PHP, and more.
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Vimeo
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Font Awesome, Adobe Fonts, Google Fonts
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PHP
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WordPress
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cdnjs
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Traffic & Audience
eliinc.com receives approximately 5.2K monthly visitors and ranks #3,863,491 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:19 on the site.
The majority of eliinc.com's traffic comes from .
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