embross.com
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The Stealth Giant of Airport Automation
How a 187-person team is quietly powering the world's busiest airports
While everyone talks about AI in aviation, Embross is already deploying it. With 187 employees and $50.6M in revenue, this Canadian company isn't building flashy consumer apps—it's automating the critical infrastructure that moves millions of passengers daily.
"They're not chasing vanity metrics—they're building the invisible backbone of modern air travel."
The Smart Gate Revolution
Their top search query—'how do airport smart gate work' with 190 monthly searches—reveals their core expertise. While competitors debate AI theory, Embross is answering practical questions about deploying smart gate technology. This isn't a startup figuring out its product-market fit; it's an established player with a clear technical moat.
Enterprise-Grade Focus
Notice the traffic patterns: 26% direct traffic and 49% organic search. This isn't a company relying on paid ads or viral marketing. Their search terms like 'hr screening round – qa manager' and the specific address '25 sims crescent' suggest they're hiring for critical roles and operating from a physical headquarters. They're building real infrastructure, not SaaS fluff.
The tech stack tells a story of pragmatic engineering: jQuery, Bootstrap, and Tailwind CSS for frontend, with Ant Design and DaisyUI for components. They're not chasing the latest JavaScript frameworks—they're building reliable systems that work. The presence of Zendesk suggests they're serious about customer support, which is non-negotiable when you're managing airport operations.
- Proven revenue model with $50.6M in annual sales
- Specialized in airport automation and smart gate technology
- Lean operations: 187 employees generating $270K+ revenue per head
- Strong organic search presence despite low overall traffic
The Unsexy Opportunity
While startups chase AI hype, Embross is building the infrastructure that actually works. For investors and founders, this is a masterclass in focusing on real problems over buzzwords.
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Meta Tags
Embross Home | Embross | Passenger Self Service
Embross self service solutions help airlines and airports deliver seamless self check in, bag drop and transit experiences to millions of travellers every year. With a global deployment of more than 23,000 kiosks across the world's leading airports and airlines, Embross continues to set the standard for innovation, reliability and passenger experience. Trusted by the world’s leading airlines and airports ... Read More
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About embross.com
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Technology Stack
embross.com uses 16 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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PHP
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WordPress
Customer Support
Zendesk
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Traffic & Audience
embross.com receives approximately 8.1K monthly visitors and ranks #2,660,078 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 2:14 on the site.
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