emyth.com
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EMyths: The 40-Year-Old Business Coach
How a legacy coaching firm quietly dominates a niche worth $8.5M annually.
For over 40 years, EMyth has been telling entrepreneurs a hard truth: you need to stop working *in* your business and start working *on* it. While SaaS startups chase hypergrowth, this 57-person coaching firm has built an $8.5M empire on the promise of turning chaotic founders into systematic CEOs.
"They don't sell software; they sell the discipline to build the systems that software runs on."
The Founder's Dilemma
EMyth targets the specific pain point of the 'Technician turned CEO'—the expert who built a business but lacks the operational framework to scale it. With 42% organic search traffic and 41% direct traffic, their brand recognition is high, but their global rank (#1M+) reveals they aren't chasing mass-market volume. They are targeting a specific, high-intent slice of the market willing to pay for coaching, not just content.
The SEO Moat
Despite a modest digital footprint, EMyth owns the narrative around 'The E-Myth Revisited'—a book with 3,870 monthly search volumes. They leverage this legacy IP to funnel traffic into a high-touch sales process. Their tech stack (HubSpot, Segment, Tailwind) suggests a sophisticated, albeit traditional, marketing machine optimized for lead capture rather than viral growth.
The company's structure is telling. With a dedicated Director of Sales and Coaching Experience Manager, EMyth operates like a service agency rather than a tech startup. Their revenue per employee (~$149k) is healthy for a services business, indicating high-value engagements. Yet, their lack of public Trustpilot reviews or funding data suggests they are self-sustaining, profit-focused, and likely bootstrapped or privately held.
- Legacy Brand Power: Leverages 40 years of methodology to sell premium coaching.
- High-Intent Traffic: Dominates search for high-value keywords like 'business audit template'.
- Operational Focus: Revenue is driven by systems, not just inbound marketing.
- Niche Dominance: Owns the 'E-Myth' IP in a way competitors cannot replicate.
The Anti-Startup Success Story
EMyth proves that in a world obsessed with scale, deep operational expertise is still the most profitable product of all.
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https://www.emyth.com/hubfs/emyth.com-files/img/pages/home/solution_systems_2x.png
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Business Coaching | EMyth | Transform Your Business
Transform your business with EMyth Business Coaching's program. Achieve growth and success with expert guidance over the past 40 years. Call Us Now.
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About emyth.com
Transform your business with EMyth Business Coaching's program. Achieve growth and success with expert guidance over the past 40 years. Call Us Now.
Company Overview
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Technology Stack
emyth.com uses 20 technologies across their website including imgix, Font Awesome, Contentful, and more.
Media
imgix
Fonts
Font Awesome
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
emyth.com receives approximately 28.3K monthly visitors and ranks #1,019,849 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:45 on the site.
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