enablehr.com.au
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enableHR: The Quiet Giant of Aussie HR Tech
A $2.3M powerhouse in a crowded market, focusing on the essentials.
In a market flooded with flashy HR tech startups, enableHR plays a different game. With a laser focus on compliance and payroll integration, they've carved out a $2.3M niche serving Australian and New Zealand businesses who need reliability over bells and whistles.
"They're not chasing unicorn status; they're building a sustainable business in the unsexy but critical intersection of HR and compliance."
Niche Dominance Strategy
enableHR's secret weapon isn't AI or flashy features—it's deep regulatory expertise. By focusing exclusively on Australia and New Zealand, they've built software that understands local employment law better than global giants. This isn't just a product; it's a compliance shield for businesses navigating complex labor regulations.
The Traffic Paradox
Here's the counterintuitive part: despite ranking #6.9M globally with only 2,420 monthly visits, enableHR commands premium pricing. Their 60% organic traffic suggests strong brand loyalty, while the 'enableHR' brand search volume of 320/month indicates a captive audience. They don't need massive traffic—just the right traffic.
The tech stack tells a story of practicality over trend-chasing. jQuery and Bootstrap (not React or Vue) suggest a mature codebase focused on stability. The presence of Microsoft Ads alongside Google Analytics hints at a B2B strategy targeting enterprise buyers, not just SMBs.
- Payroll integration as core value prop, not an add-on
- Compliance-first architecture for ANZ regulatory landscape
- Lean operation: 23 employees generating $100K+ revenue per head
- Strong social presence across Twitter, Facebook, and LinkedIn
The Anti-Startup Success Story
Proof that boring, focused execution beats hype in enterprise software
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5 keywordsHow is Enablehr's SEO?
Open Graph Image
https://www.enablehr.com.au/wp-content/uploads/2020/02/cropped-enablehr.png
Meta Tags
HR Software & HRIS Software in Australia & New Zealand - enableHR
H1 Tags
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About enablehr.com.au
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Technology Stack
enablehr.com.au uses 16 technologies across their website including reCAPTCHA, Sentry, PHP, and more.
Security
reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
CMS
WordPress
Advertising
Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
enablehr.com.au receives approximately 2.4K monthly visitors and ranks #6,946,002 globally. The website has a bounce rate of 31% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:28 on the site.
The majority of enablehr.com.au's traffic comes from .
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This page provides publicly available information about enablehr.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit enablehr.com.au directly at https://enablehr.com.au.