enchroma.com
Get leads like Enchroma — and thousands more
Build targeted lists by tech stack, traffic, and more
EnChroma: The $4.2M Color Blindness Unicorn
How a niche eyewear startup dominates a $100M+ market with 24 employees and 500K monthly visitors
EnChroma didn't invent color blindness glasses—they invented the market. With just 24 employees and $4.2M in revenue, they've captured 500K monthly visitors searching for 'color blind test' more than their own brand. This is a masterclass in category creation.
"They own 'color blind test' with 68K monthly searches—more than their own brand name. That's not marketing; that's category domination."
The Traffic Paradox
EnChroma's genius lies in their SEO Trojan horse. They rank #1 for 'color blind test' (68K monthly searches) while their brand name 'EnChroma' only gets 5K searches. They capture users at the moment of discovery, then convert them into $400+ glasses buyers. This isn't e-commerce—it's a diagnostic funnel that happens to sell hardware.
The 24-Person Revenue Engine
At $4.2M revenue with 24 employees, EnChroma generates $175K per employee. Compare that to Warby Parker's $600M with 1,500+ employees. This isn't a retail company—it's a precision instrument. Their team includes a Chief Science Officer (Don McPherson, co-inventor) and a Director of PR & Partnerships, signaling they're building a moat through IP and media, not just distribution.
The real story isn't in their 3.5/5 Trustpilot rating (319 reviews)—it's in what they're NOT doing. No Amazon marketplace. No wholesale partnerships. No B2B enterprise sales. They've chosen the high-margin, direct-to-consumer path with a 62% organic traffic moat that would cost millions in paid ads to replicate.
- Owns the 'color blind test' keyword cluster (68K+ monthly searches)
- Direct traffic is 30%—proving brand recall in a niche medical device category
- Backlink profile of 41,778 domains from medical journals and news coverage
- Social presence across TikTok, YouTube, and Instagram for visual proof-of-concept
The Uncomfortable Truth
EnChroma's real product isn't glasses—it's hope. They sell the moment of seeing color for the first time, captured in TikTok videos and YouTube testimonials. The glasses are just the delivery mechanism.
What tech stack does Enchroma use?
How much traffic does Enchroma get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Enchroma's audience located?
Who competes with Enchroma?
Device Distribution
What keywords does Enchroma rank for?
5 keywordsHow is Enchroma's SEO?
Open Graph Image
http://enchroma.com/cdn/shop/files/enchroma_og_image_small_71230167-925c-48b3-ba4d-f6227163eea8.jpg?v=1695073488&width=2048
Meta Tags
EnChroma® Color Blind Glasses | Color Blind Eyewear
Enhance your world with EnChroma color blind glasses. Shop our wide range of top-quality color blind eyewear and see the vibrant world in a whole new light.
H1 Tags
Schema Types
What is Enchroma's revenue?
Who works at Enchroma?
Loading leads...
What do customers think of Enchroma?
EnChroma
Categories
Activity & Engagement
Contact Information
Reviews (20)
Exemplary Customer Service
Honestly, at first, I was not thrilled with how things were going with my order of prescription glasses with color-blind features. In my online order, I filled in everything requested of me, & even received an email that gave me an order number for the glasses. When I didn't receive any further information regarding the order, I emailed the company asking why I hadn't received anything as of yet. I immediately received an email explaining what was going on. They even waited at work for me to provide them with the necessary information, so my order could be processed that same day, ensuring I would receive it as quickly as possible. That was 12/30/25. I received the glasses on 1/12/26. That type of exemplary customer service should be copied & pasted to any & every company that has customers ;)
Got these for my fiancé
Got these for my fiancé. Watching his reaction to seeing color has been a beautiful experience. They seem to work great for him, hes still getting used to them and has to give his eyes a rest. He loves them and im so glad they worked for him!
I bought these for my son who is color…
I bought these for my son who is color blind. I am anxious to see how he reacts to color.
Best customer service ever
Your customer service is the best there is! Thanks you for being so responsive and helpful. You truly stand above all vendors, even Amazon!
Big Vision Improvement
For context, I'm a 60 year-old strong protan (100%, 87%, 0%). The website is good, providing much valuable general information. But before I invested a bunch of cash in these glasses, I wanted more insight with respect to my own personal situation. I had several e-mail interactions with a customer service rep (Helena) who provided deeper insight and helped me select the product most likely to give me the greatest color improvement. I purchased a prescription pair of outdoor C3 Rockridge glasses. Understanding what colorblindness is, my expectations were pretty low. I know the lenses can't change my defective eyes, but I just wanted to be able to differentiate colors from each other. Well, out-of-the-box, my 0% test score for red popped to 87%. For 60 years, red had been a color that was slightly less interesting than gray. I went for a walk with my new glasses and realized that red ist a somewhat bright color. Since it's December, I took particular notice of all the Christmas wreaths hanging on houses. Did you know that all of those wreaths have a red ribbon tied to them? Before now, I didn't.
Frequently Asked Questions about Enchroma
What is Enchroma's Revenue?
What does Enchroma do?
How fast is Enchroma growing?
How do people interact with Enchroma?
How do people find Enchroma?
Who uses Enchroma?
What technologies does Enchroma use?
Who are Enchroma's competitors?
What do customers think of Enchroma?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Enchroma?
Contact Information
Export enchroma.com Data
Download the complete tech stack, analytics, leads, and company data for enchroma.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About enchroma.com
Enhance your world with EnChroma color blind glasses. Shop our wide range of top-quality color blind eyewear and see the vibrant world in a whole new light.
Company Overview
enchroma.com Social Media
Contact enchroma.com
Email Addresses
Phone Numbers
Technology Stack
enchroma.com uses 26 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
AWS CloudFront, Cloudflare
Translation
Weglot
Email Marketing
Klaviyo
Traffic & Audience
enchroma.com receives approximately 516.8K monthly visitors and ranks #82,389 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:20 on the site.
The majority of enchroma.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is enchroma.com?
What technologies does enchroma.com use?
How do I contact enchroma.com?
What are enchroma.com's social media accounts?
How popular is enchroma.com?
Related Searches
This page provides publicly available information about enchroma.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit enchroma.com directly at https://enchroma.com.