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Endian: Europe's Under-the-Radar Network Fortress
A $3.4M revenue cybersecurity specialist quietly protecting the Industrial OT backbone
In a world obsessed with cloud giants, Endian is building a fortress in the overlooked gap between IT and OT networks. With just 24 employees, this European cybersecurity firm is generating $3.4M in revenue by solving one of industrial infrastructure's most critical vulnerabilities.
"While competitors chase enterprise cloud contracts, Endian dominates the industrial edge where downtime costs millions per hour."
The Industrial Edge Niche
Endian's 20,395 monthly visitors aren't browsing for consumer antivirus. They're IT/OT engineers searching for 'iptables forward port to another ip dnat' (130 monthly searches) and 'Endian Community Firewall' (100 monthly). This isn't mass-market traffic—it's highly technical, intent-driven professionals solving industrial connectivity problems. The 56% organic search rate proves they've built authority in a niche where trust matters more than marketing spend.
The Hidden Growth Engine
With a global rank of #1,378,277, Endian isn't winning on scale—it's winning on specificity. Their top keyword 'Endian Firewall' (660 monthly searches) dominates their brand space, while 'Rivenditore Endian Milano' (150 searches) reveals a strategic European distribution network. This isn't accidental; it's a deliberate moat built around regional partnerships and technical depth that enterprise players can't replicate at their price point.
The technology stack tells a story of pragmatism over flash. They use Tailwind CSS and Bootstrap for rapid UI development, Hotjar for user behavior tracking, and Google Analytics for data—tools that scale efficiently for a 24-person team. No bloated enterprise martech, just focused execution. The absence of Trustpilot reviews isn't a weakness; in B2B industrial security, relationships are built through channels and direct sales, not public review platforms.
- Revenue per employee: ~$142K—efficient for specialized industrial software
- Traffic quality over quantity: 56% organic from technical decision-makers
- European focus: Italian distribution keywords indicate regional dominance strategy
- OT/IT convergence: Positioning in the critical industrial network security gap
The $100M Opportunity Hiding in Plain Sight
Industrial cybersecurity is projected to reach $50B by 2030. Endian's focused approach and European stronghold position them for acquisition or explosive growth as the OT/IT convergence accelerates. They're not just selling firewalls—they're selling operational continuity in a world where downtime is existential.
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Endian Secure Digital Platform - IT & OT Cybersecurity. Simplified.
Protect IT and OT networks with Endian, a European cybersecurity provider featuring real-time protection, advanced features, and scalable solutions.
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About endian.com
Protect IT and OT networks with Endian, a European cybersecurity provider featuring real-time protection, advanced features, and scalable solutions.
Company Overview
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Technology Stack
endian.com uses 15 technologies across their website including Font Awesome, HSTS, reCAPTCHA, Iubenda, and more.
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HSTS, reCAPTCHA
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Iubenda
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Microsoft Ads
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Traffic & Audience
endian.com receives approximately 20.4K monthly visitors and ranks #1,378,277 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:13 on the site.
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