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Endpoints News: The Biotech Insider's Playbook
How a niche news outlet dominates a $1.5T industry with 74% direct traffic
While most biotech news drowns in press releases, Endpoints News has built a $12.4M business by speaking directly to the people who actually move the industry: the scientists, investors, and executives who need intelligence, not headlines. They're not covering biotech—they're decoding it.
"Endpoints doesn't report the news—they report the conversations happening in boardrooms and labs before the news breaks."
The 74% Direct Traffic Empire
The most telling metric isn't revenue—it's that 74% of their traffic comes directly to their domain. This isn't SEO-driven traffic; it's a habit. Biotech executives, VCs, and scientists bookmark Endpoints and check it daily like they check their email. When you have that level of loyalty, you don't need to chase algorithms—you own the audience's morning routine. This is the difference between a media company and a utility.
Niche Depth Over Breadth
Endpoints targets the intersection of science, people, and money—exactly what biotech executives obsess over. Their headlines prove it: 'Gene editing's search for a holy grail' and 'EU Parliament adopts stricter drug stockpiling rules.' They're not covering drug approvals; they're covering the strategic implications. This positioning creates a moat: generalist outlets can't replicate their expertise, and specialist outlets can't match their business model.
The biotech industry moves at the speed of trust. When Valneva withdraws a chikungunya vaccine or the US overhauls childhood vaccines, the implications ripple through clinical trials, funding rounds, and M&A decisions. Endpoints News has positioned itself as the real-time nervous system for this $1.5 trillion industry, translating complex science and regulatory moves into actionable intelligence.
- 74% direct traffic proves they own their audience's attention, not rent it from Google
- Their revenue-to-employee ratio ($185K/employee) suggests premium subscription models, not ad dependency
- They cover the 'why' behind deals, not just the 'what'—crucial for investors pricing risk
- Their social presence (@endpts on Twitter) is where industry insiders debate, not just consume
Endpoints News is a blueprint for vertical media dominance
They've built a $12M+ business by becoming the essential daily read for a high-value, low-volume audience. For founders and investors, the lesson is clear: depth beats breadth, and direct relationships beat algorithmic reach. In biotech, where information asymmetry drives billions in value, Endpoints isn't just reporting the market—it's shaping it.
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Endpoints News – Biotech and pharma business news, with a focus on the science, people and money that drive the industry.
Biotech and pharma business news, with a focus on the science, people and money that drive the industry.
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About endpoints.news
Biotech and pharma business news, with a focus on the science, people and money that drive the industry.
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endpoints.news uses 19 technologies across their website including HSTS, PHP, WordPress, and more.
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endpoints.news receives approximately 405.7K monthly visitors. The website has a bounce rate of 53% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:46 on the site.
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