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Enerflo: Solar's Silent Scalability Engine
How a $15M revenue platform is quietly unifying the residential solar stack
While the solar industry chases flashy customer acquisition, Enerflo is building the unglamorous infrastructure that makes the entire transaction flow. This isn't a consumer app—it's the command center for dealers and installers drowning in disconnected tools.
"Enerflo isn't selling solar panels—it's selling operational sanity to an industry drowning in spreadsheet hell."
The Silent Majority of Solar Tech
With 6,415 monthly visits and a global rank of #3.1M, Enerflo isn't chasing mass-market attention. This is enterprise software for a niche audience: solar dealers and installers who need their CRM, project management, and fulfillment tools to talk to each other. The 51% direct traffic proves their customers aren't discovering them through SEO—they're returning to a tool that's become essential to their daily operations.
The Integration Playbook
Enerflo's tech stack reveals their strategy: Tailwind CSS for rapid UI iteration, Vite for modern frontend performance, and a constellation of tracking pixels (Google Analytics, Hotjar, Segment, LinkedIn, Facebook). They're not just building software—they're building a data-driven feedback loop to optimize conversion. The 34% organic search traffic suggests they're winning on branded searches, a sign of strong customer retention in a competitive space.
The keyword data tells a revealing story. Searches for 'enerflo' (240 monthly volume) are dwarfed by 'enfin' (5,450) and 'enerflow' (3,040)—likely misspellings and competitors. Yet Enerflo's 3.7/5 Trustpilot rating from just 2 reviews suggests a product that delivers on its core promise, even if the brand awareness is still maturing.
- Revenue-per-employee of ~$160K suggests efficient scaling for a B2B SaaS in heavy industry
- 51% direct traffic is unusually high for a mid-market platform—indicating strong product stickiness
- The co-founders (Bennett, Oberan) likely have deep solar industry roots given the product's specificity
The Unsexy Infrastructure Play
Enerflo proves that in fragmented industries, the platform that connects the dots often becomes more valuable than the dots themselves. They're not selling solar—they're selling the operating system for solar.
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Enerflo | YOUR Solar Platform for Residential Solar Sales and Installation
Enerflo integrates your favorite tools with leading edge technology to create a truly unified sales and fulfillment experience for Solar Dealers and Installers.
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Enerflo
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Reviews (1)
Complex & steep learning curve
I have been using the Enerflo solar project management platform for a while now, and I must say, my experience has been far from satisfactory. The platform is overly complicated and not user-friendly at all. Here are some of the major issues I encountered: Complex Navigation: The interface is cluttered and difficult to navigate. Simple tasks such as finding specific project details or accessing certain functionalities require multiple steps and excessive clicking through various menus. This is incredibly frustrating and time-consuming, especially when you are in a hurry. Steep Learning Curve: The amount of training required to get new team members up to speed is ridiculous. Unlike other platforms that are more intuitive and user-friendly, Enerflo demands a significant investment of time to understand even the basic features. This steep learning curve hinders productivity and makes onboarding new employees a daunting task. Inefficient Workflow: The workflow processes within Enerflo are not streamlined. For example, the steps involved in creating and managing projects are not logically organized, leading to frequent back-and-forth and rework. This inefficiency slows down the entire project management process and increases the likelihood of errors. Lack of Customization: The platform offers very limited customization options. This lack of adaptability forces us to work around the system's limitations, rather than having a tool that supports our workflow.
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About enerflo.com
Enerflo integrates your favorite tools with leading edge technology to create a truly unified sales and fulfillment experience for Solar Dealers and Installers.
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Technology Stack
enerflo.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Segment, Hotjar, Google Analytics
Traffic & Audience
enerflo.com receives approximately 6.4K monthly visitors and ranks #3,115,967 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:27 on the site.
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This page provides publicly available information about enerflo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit enerflo.com directly at https://enerflo.com.