Energex isn't just another power company—it's the digital backbone of Queensland's energy grid, handling 286,000+ monthly visits from customers desperately checking outage maps. While competitors focus on generation, Energex owns the critical last-mile infrastructure that keeps 3.8 million homes and businesses powered.

"When lightning strikes Queensland, Energex's outage tracker becomes the most critical real-time dashboard in the state."

The social profile tells a story of community engagement over corporate polish. While their LinkedIn presence is standard, their YouTube (@EnergexLtd) and Instagram (@energex_qld) channels focus on transparency—posting outage updates, safety videos, and community stories. This isn't a company hiding behind corporate walls; it's a utility that understands its role as public servant first, business second.

• Emergency-first UX: Lightning tracker as a top keyword signals crisis-driven traffic
• Search dominance: Owns 5,090 monthly brand searches in a commoditized market
• Tech pragmatism: Uses Bootstrap/jQuery stacks—proven reliability over innovation
• Community transparency: Active social channels for outage communication
• Regional monopoly: 97.6% traffic from Australia (likely Queensland dominance)