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Water-Link: The $108M Utility Giant You've Never Heard Of
How a Belgian water utility quietly dominates its market with 57k monthly visitors and zero hype
While SaaS founders chase viral growth, Water-Link quietly generates $108M annually delivering the one resource no business can survive without. This isn't a startup—it's critical infrastructure with 393 employees keeping Belgium hydrated.
"They own the pipes. They own the water. They own the relationship. That's not a business model—it's a monopoly with better UX."
Utility-as-a-Service
Water-Link isn't selling software—they're selling survival. Their 47% organic traffic (57k monthly visits) comes from businesses and residents who literally cannot live without them. The 'mijnwaterlink aanmelden' keyword alone drives 230 monthly searches from desperate users trying to access their accounts. This is retention most SaaS companies can only dream of.
The Invisible Monopoly
With 100% traffic from undefined (read: exclusively Belgian) sources, Water-Link operates in a walled garden. Their top keyword 'waterlink' gets 3,830 monthly searches—essentially brand searches from a captive audience. They don't need SEO because they don't have competitors. They're infrastructure, not a product.
The tech stack tells the story of a company that moves fast but can't afford to break. Drupal for content management, Tailwind and Bootstrap for rapid UI development, jQuery for legacy compatibility, and Vite for modern bundling. This is a hybrid stack built for reliability over innovation—exactly what you want when you're managing critical water infrastructure.
- CEO Franky Cosaert leads 393 employees managing essential infrastructure
- 45% direct traffic proves brand dominance in their territory
- PWA implementation shows commitment to mobile accessibility
- HSTS security enabled—because even water companies get hacked
The Ultimate Business Model
While you're building a better mousetrap, Water-Link is the water, the pipes, and the mouse. They're not disrupting—they're indispensable.
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Meta Tags
water-link: integraal waterbedrijf voor drinkwater, riolen en industrie
Een wereld zonder water? Ondenkbaar. Mensen en bedrijven moeten te allen tijde beschikken over de juiste hoeveelheid kwaliteitsvol drinkwater. En dat kan niet zonder veilige en doordachte aan- en afvoerinfrastructuren.
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About water-link.be
Een wereld zonder water? Ondenkbaar. Mensen en bedrijven moeten te allen tijde beschikken over de juiste hoeveelheid kwaliteitsvol drinkwater. En dat kan niet zonder veilige en doordachte aan- en afvoerinfrastructuren.
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Technology Stack
water-link.be uses 10 technologies across their website including HSTS, Drupal, Google Analytics, and more.
Security
HSTS
CMS
Drupal
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Web Standards
PWA
Build Tools
Vite
Traffic & Audience
water-link.be receives approximately 57.6K monthly visitors and ranks #528,128 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 4:17 on the site.
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This page provides publicly available information about water-link.be. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit water-link.be directly at https://water-link.be.