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Enformion: The Quiet Giant in Data Intelligence
How a low-profile $11M company leverages AI for corporate intelligence
While most data companies scream for attention, Enformion operates in the shadows of corporate intelligence. With 81 employees and $11.7M in revenue, they're not building hype—they're building a database that powers decisions for businesses and law firms.
"The 64% direct traffic rate reveals a crucial truth: Enformion isn't fighting for discovery—it's already embedded in corporate workflows."
The Silent Workhorse of Corporate Intelligence
Enformion's traffic profile tells a story of established relationships. With 64% direct traffic—nearly triple their organic search—they're not a discovery platform but a daily tool. This is the signature of a B2B data provider that has successfully integrated into enterprise workflows, where users bookmark and return rather than search and explore.
The AI-Powered Data Play
What makes Enformion unique is their positioning as an AI/ML-driven analytics platform rather than a simple data aggregator. While competitors like LexisNexis dominate with brand recognition, Enformion carves space by emphasizing artificial intelligence and machine learning in their messaging. This isn't just marketing fluff—it's a strategic bet that automated insights will beat raw data access in the long run.
Their leadership team reads like a cross-section of data and operations expertise. CEO Amber Higgins leads alongside COO Tim Lease, Chief Product Officer Venkat Bhardwaj, and SVP of Operations Darrel Brown. This isn't a founder-led startup anymore—it's a mature operation with seasoned operators at the helm.
- Dominant direct traffic (64%) indicates strong brand recall and embedded enterprise usage
- AI/ML positioning differentiates from traditional data brokers in the legal/government space
- Low public profile with minimal backlink data suggests a private, enterprise-focused sales motion
- Trustpilot rating of 3.2/5 from just 1 review signals minimal consumer-facing presence
The Anti-Hype Data Play
Enformion proves that in B2B data, quiet execution beats loud marketing. Their 64% direct traffic rate is the ultimate validation—users don't find them, they already know them.
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Enformion - Empowering Informed Decisions
Using artificial intelligence and machine learning, Enformion provides analytics and data for people, businesses, and their assets. Request a demo today!
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This company is ruining the database…
This company is ruining the database industry. They have bought out major databases and own most of the market. Sales Reps like Martin Bakri do not respond to calls unless your a new lead. Licensed businesses are targets because of this company. I believe they are trying to push out investigation companies out of the industry. They have a monopoly.
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About enformion.com
Using artificial intelligence and machine learning, Enformion provides analytics and data for people, businesses, and their assets. Request a demo today!
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enformion.com uses 24 technologies across their website including AccessiBe, Google Fonts, HSTS, and more.
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enformion.com receives approximately 70.1K monthly visitors and ranks #387,054 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 1:11 on the site.
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