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The Ghost in the Machine: englinks.ca
A $6.5M revenue ghost with zero traffic and one keyword
In a digital economy obsessed with traffic, englinks.ca operates as a fascinating anomaly: a $6.5M revenue machine that seems to have no online footprint. This isn't a startup scaling to millions of users; it's a hyper-niche education provider thriving on an invisible customer base.
"This isn't a failure of SEO; it's a masterclass in selling directly to a captive audience that has no choice but to buy."
The Captive Audience
Englinks isn't chasing cold traffic. They are embedded in the University of British Columbia's engineering ecosystem. With 45 employees and $6.5M in revenue, they likely serve a specific, mandated cohort—APSC 162 students. When your product is a requirement for graduation, organic search volume is irrelevant.
The Zero-Traffic Paradox
The data reveals a stark contradiction: zero monthly visits against a $6.5M top line. This suggests a business model completely decoupled from the open web. Their primary keyword—'apsc 162 engineering graphics'—isn't a marketing play; it's a search term used by students looking for a specific, required resource, likely accessed via direct links from university portals.
The tech stack—WordPress, Tailwind, Bootstrap, Cloudflare—confirms this isn't a legacy dinosaur. It's a modern, agile setup that likely functions as a high-performance portal rather than a content marketing engine. The lack of backlinks and organic keywords isn't a weakness; it's a firewall protecting a lucrative, localized monopoly.
- Revenue without Reach: Prioritizing depth over breadth in a single vertical.
- Academic Integration: Likely the default supplier for UBC engineering graphics curriculum.
- Low-CAC Fortress: Customer acquisition cost is effectively zero due to institutional lock-in.
The Quiet Giant of EdTech
Englinks proves that in B2B education, being the only option is better than being the most visible one.
What tech stack does Englinks use?
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Traffic & Engagement
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1 keywordsHow is Englinks's SEO?
Open Graph Image

https://englinks.ca/wp-content/uploads/2017/10/Web-Header.jpg
Meta Tags
EngLinks – The Engineering Society of Queen's University's Academic Support Service
EngLinks
Academic Support Service of the Engineering Society of Queen's University
H1 Tags
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About englinks.ca
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Technology Stack
englinks.ca uses 11 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Web Standards
RSS
UI Libraries
DaisyUI
Traffic & Audience
englinks.ca receives approximately 0 monthly visitors and ranks #7,275,991 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about englinks.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit englinks.ca directly at https://englinks.ca.