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Engrain: The Invisible Infrastructure of Real Estate Tech
How a 168-person team powers property mapping for the Fortune 500 with $25M in revenue
While real estate tech focuses on flashy consumer apps, Engrain built the invisible infrastructure that powers property intelligence for the industry's giants. They aren't selling homes—they're mapping the entire built world, one interactive layer at a time.
"Engrain doesn't compete with Yardi or RealPage—they make them smarter by visualizing their data."
The Property Intelligence Layer
Engrain sits at a fascinating intersection: they provide interactive mapping and data visualization tools for real estate. Their flagship product, SightMap, turns raw property data into interactive floor plans and unit maps that integrate directly with property management systems. This isn't consumer-facing—it's B2B infrastructure that powers leasing offices, investment firms, and property managers who need to see (literally) what they own and rent.
The Growth Narrative
With 7,750 monthly visits and a #2.8M global rank, Engrain operates in a hyper-niche B2B space where volume metrics are misleading. The real signal? 58% direct traffic—over half their visitors type 'engrain.com' directly. That's not SEO luck; that's embedded workflow dependency. When property managers and investors need to visualize portfolios, they don't Google—they go straight to Engrain. This is the hallmark of infrastructure businesses: high retention, low churn, and enterprise stickiness.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap (battle-tested) alongside modern Tailwind CSS and Ant Design. They're not chasing shiny objects—they're building tools that work. The presence of Hotjar and Google Analytics shows they're obsessive about user experience, even in a B2B context. This isn't a startup burning cash on growth hacks; it's a disciplined machine that knows its customer.
- Vertical SaaS for real estate infrastructure: They don't try to be everything—just the mapping layer everyone needs
- Enterprise-grade stability: 168 employees and $25M revenue suggests they've moved beyond startup volatility
- Workflow integration over disruption: They enhance existing PMS systems rather than replacing them
- Capital efficiency: $4.7M funding against $25M revenue shows disciplined growth (or early bootstrap success)
The Boring Billion-Dollar Infrastructure Play
Engrain proves that in B2B SaaS, being the invisible layer that powers workflows is more valuable than being the consumer-facing brand. Their 58% direct traffic and $25M revenue on minimal funding ($4.7M) suggests they've found product-market fit in a space where others chase vanity metrics. For founders and investors: this is the model—solve one painful problem for a niche industry, integrate deeply, and own the workflow. The real estate tech stack is fragmented, and Engrain is claiming the visualization layer before anyone notices.
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Engrain
Elevate property experiences with next-level mapping solutions. Discover our interactive tools, data visualization, and more for real estate success.
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About engrain.com
Elevate property experiences with next-level mapping solutions. Discover our interactive tools, data visualization, and more for real estate success.
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engrain.com uses 19 technologies across their website including HSTS, Webflow, AWS CloudFront, Cloudflare, and more.
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Traffic & Audience
engrain.com receives approximately 7.8K monthly visitors and ranks #2,868,734 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
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