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Ennetix: The 13-Person AIOps Challenger
How a tiny team is taking on enterprise monitoring giants with zero-trust AIOps
In a market dominated by Datadog and Dynatrace, Ennetix is playing a different game entirely. With just 13 employees and $2.3M in revenue, this stealthy startup isn't just building another monitoring tool—they're architecting deterministic, zero-trust AIOps for a paranoid cloud-native world.
"They're not selling dashboards. They're selling certainty in an uncertain cloud world."
The Paranoid Architect's Dilemma
Ennetix targets a specific pain point that legacy AIOps vendors ignore: trust. Their xVisor platform is built on zero-trust principles, meaning it assumes nothing about your infrastructure. For security-obsessed enterprises running hybrid clouds, this isn't a feature—it's a religion. While competitors focus on 'observability,' Ennetix sells 'deterministic' outcomes. You don't just see what's happening; you know why, with cryptographic certainty.
The 13-Person Efficiency Play
Here's what's fascinating: 13 people generating $2.3M means ~$177K revenue per employee. That's not SaaS efficiency—that's pure focus. No feature factory. No bloat. The team is stacked with engineering leadership: Pulak Chowdhury (Founder & CTO), Todd Heberlein, and Trevor Gudmundsen leading engineering. They're not hiring marketers; they're shipping code. This is a product-led insurgency against sales-led incumbents.
Their keyword strategy reveals their playbook: they're not competing on generic 'monitoring' terms. Instead, they own niche queries like 'relation between metrics, logs, and traces with cloud providers' (210 monthly searches) and 'three pillars of telemetry' (200 searches). This is content marketing for engineers, not buyers—educating the market while building inbound authority.
- Zero-trust AIOps: Assumes breach, validates everything
- Application-centric: Not infrastructure-first, but app-first
- Deterministic outcomes: Probabilistic AI is insufficient
- Holistic observability: Metrics, logs, traces in one worldview
The Stealth Giant?
13 people, $2.3M, zero hype. Either they're quietly winning enterprise deals, or they're about to get crushed. The zero-trust angle is timely, but can they scale without funding?
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Ennetix | AIOPs Platform for Deterministic Digital Performance
xVisor from Ennetix is an AIOps Platform based on Zero trust principles Ennetix's AIOps solutions provide Holistic IT Infrastructure Observability
Ennetix’s xVisor is a Zero Trust AIOps platform providing holistic observability across IT infrastructure and operations.
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About ennetix.com
xVisor from Ennetix is an AIOps Platform based on Zero trust principles Ennetix's AIOps solutions provide Holistic IT Infrastructure Observability
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