While the digital world obsesses over clicks and conversions, Ennisflint—PPG's traffic solutions arm—quietly engineers the physical infrastructure that keeps millions of drivers alive. Their website gets zero monthly visits, but their pavement markings guide 218 employees and generate $24M in revenue.

"This is a B2B industrial business where the product is literally painted on the road, not sold through a website."

• Zero digital footprint in an era where every business is 'online-first'
• Mid-sized industrial player ($24M revenue, 218 employees) in a fragmented market
• Technical expertise in safety-critical infrastructure (pavement markings)
• PPG-backed, suggesting industrial-grade R&D and quality control
• Leadership focused on operations, not marketing (EHS, Maintenance, Financial directors)

The tech stack—Tailwind, Bootstrap, Ant Design—suggests a modern frontend, but the zero traffic reveals a classic industrial site: built for credibility, not conversion. The absence of Trustpilot reviews and organic keywords confirms this is a reputation-driven business. For founders and investors, Ennisflint represents a fascinating case study: when your product is infrastructure, your moat is expertise, not traffic. The real question isn't why they have zero visits—it's why more industrial businesses haven't realized they don't need them.