envato.com
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Envato: The $477M Asset Empire
How a bootstrapped marketplace became the internet's creative backbone
While Silicon Valley chases AI unicorns, Envato quietly built a $477M revenue machine by selling digital shovels to the creative gold rush. With 23.5M monthly visits and over 1B backlinks, this Australian giant proves that boring infrastructure beats hype every time.
"Envato doesn't compete on brand—they own the workflow. When designers search 'evanto' and 'envanto' (their top typos), they still land on the homepage."
The Flywheel Effect
With 34% organic search and 57% direct traffic, Envato has achieved what every marketplace dreams of: habitual usage. Creators don't discover Envato—they default to it. The 1.9M monthly searches for 'envato' alone represent a moat built on muscle memory, not marketing spend.
The Real Customer
2,350 employees serving a global army of creators. Their top markets are hidden (undefined data), but the pattern is clear: they win on ubiquity, not localization. Every WordPress theme, every video intro, every presentation template becomes another node in their network effect.
The tech stack tells the story of scale: Vite for speed, PWA for accessibility, and a Frankenstein's monster of e-commerce platforms (OpenCart, WooCommerce, Magento) running simultaneously. This isn't elegant architecture—it's pragmatic evolution at $477M scale.
- Trustpilot rating of 2.7/5 reveals the marketplace tension: creators love the product but hate the platform economics
- Heavy reliance on misspelled brand searches (41K 'evanto', 37K 'envanto') suggests brand moat is stronger than brand awareness
- Zendesk integration shows they're still fighting fires in a 15-year-old business model
The Unsexy Billion-Dollar Playbook
Envato wins by being the utility, not the star. For founders: sometimes the best moat is just showing up every day for 15 years.
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5 keywordsHow is Envato's SEO?
Open Graph Image
https://assets.elements.envato.com/apps/storefront/og-default-724bad6c9010550aa8e3.jpg
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Envato® | AI Tools and Unlimited Creative Assets
Create and customize content with AI tools and unlimited creative assets for professional and commercial use.
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Reviews (20)
⭐️⭐️⭐️⭐️⭐️
⭐️⭐️⭐️⭐️⭐️ I had a great experience with Envato’s customer support. I reached out to their team regarding a billing question, and the way it was handled was truly professional. The response was quick, clear, and respectful, and the situation was resolved smoothly. It’s refreshing to see a company that takes customer concerns seriously and handles them with efficiency and care. This kind of support builds real trust. Thank you to the Envato team for the quality of your service and your professionalism. I highly recommend Envato.
Excellent content
Everything has met my expectations
My experience with Envato
I want to share my positive experience with Envato’s customer support team. I recently had an issue with a billing period where I was unable to use my subscription due to personal circumstances. After reviewing my account, Envato confirmed there was no usage during that time and approved a refund for the entire billing cycle. What impressed me most was their professionalism, fairness, and genuine care for their customers. The support representative, Sam, handled my case with patience, clarity, and respect. He escalated the situation to management and ensured a fair resolution, which shows how much Envato values transparency and customer satisfaction. I truly appreciate the excellent service and the quick, understanding response. This experience confirms that Envato is a trustworthy platform that stands behind its users, and I look forward to continuing to use their services. Highly recommended!
Repeated plugin rejections, no motivation given...
My experience stems from being a developer who attempted to list his WordPress plugins on Envato with the intention of selling them. My plugins are already available on other marketplaces similar to Envato (e.g., WP Optimal State Pro). Despite this, Envato rejected my plugins three times in a row, even though I made some effort to adapt them to their requirements. I want to point out that I was never given any reason for the repeated rejections, so I never understood the underlying rationale for these rejections. From a developer's point of view, this is really frustrating, as well as a huge waste of time. Clearly, transparency towards developers isn't Envato's greatest strength.
Forced diversity is never good :(
In general, I found Envato pretty good for sourcing imagery and videos for our Agency. But I am afraid I have to give them a poor review because their search always returns "diverse" individuals even though you specify elsewise. Don't get me wrong, there is nothing wrong with diversity, but its terrible when it is shoved down your throat and the search results keep pushing them in regardless of the search terms we use.
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About envato.com
Create and customize content with AI tools and unlimited creative assets for professional and commercial use.
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Technology Stack
envato.com uses 17 technologies across their website including Font Awesome, Framer, Cloudflare, and more.
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Traffic & Audience
envato.com receives approximately 23.5M monthly visitors and ranks #1,623 globally. The website has a bounce rate of 28% with visitors viewing an average of 7.5 pages per visit. Users spend an average of 7:36 on the site.
The majority of envato.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about envato.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit envato.com directly at https://envato.com.